How Ralph Lauren and Nike are Capitalizing off the Olympics
We're a week into the Olympics and by now most viewers have noticed that Ralph Lauren, Nike and Under Armour are the official sponsors of Team USA gear. Joining The Long and The Short to discuss the benefits of outfitting Team USA is Nick Martell and Jack Kramer, Co-Founders & Co-CEOs of MarketSnacks.
Ralph Lauren shocked many when it dressed Team USA in suede gloves during the opening ceremony. The internet was quick to point out they were reminiscent of a scene from "Dumb and Dumber." The gloves were on sale after the ceremony for $1,000 and are already sold out! Martell and Kramer say that Ralph Lauren really needs to capitalize on post-Olympic buzz and try to bring more people into their brick-and-mortar store, after a struggle with its online sales.
Plus, Nike may be outfitting the athletes when they receive medals, but it's also teaming up with Snap. The apparel company was the first non-Snap company to sell product on the platform, pushing its Air Jordan III "Tinker" shoes after the All-Star NBA game on Sunday night. Martell and Kramer say this was Nike's attempt at appealing to a younger, more millennial, audience.
Rhett Power shares his startup journey, lessons from his early years and insights from his book on overcoming negative self-talk to lead with confidence.
Despite inflation, Americans aren’t giving up the gym. Crunch Fitness CEO Jim Rowley discusses strong growth, value-driven expansion and what the future holds.
Home prices far outpacing incomes, low inventory, and higher living costs are reshaping the market. WSJ’s Veronica Dagher breaks down the challenges ahead.
As commercial options tighten, more travelers are turning to private aviation. Wheels Up CEO George Mattson breaks down capacity and demand challenges.
Layoffs, hiring slowdowns, and shifting skill demands dominate this year’s job talk. LinkedIn’s Kory Kantenga explains what workers should watch for next.
Retailers face tariffs and cost challenges this holiday season. Wells Fargo's Lauren Murphy shares insights on pricing, promotions, and shopping trends.
Dateability, founded by sisters Jacqueline and Alexa Child, is the only dating app for disabled and chronically ill communities, fostering love without limits.
