How One Latin American Publication Plans To Break Into The U.S. Market
Companies are investing billions of dollars in digital video. So how do companies stand out from the crowd? Cultura Colectiva averages 870 million monthly video views on its Spanish-language platform, and now it's looking to corner the English-speaking market as well.
Sarah Vander Wal, Head of Brand & Business Development at Cultura Colectiva, explains why the company believes now is the right time to launch in the United States. In a time when President Trump is preaching an anti-immigration message, Cultura Colectiva believes there is a place for positive Latin-centric content.
After launching just a few months ago, Vander Wal says Cultura Colectiva is receiving about 300 million views per month on its English-language content. With that kind of traction, Vander Wal says the English content could surpass its Spanish content in monthly views.
Smoke that filled the cabin of a Delta flight as it took off from the Atlanta airport in February was so thick the led flight attendant had trouble seeing past the first row of passengers and the pilots donned oxygen masks as a precaution.
Arjan Stephens, President of Nature's Path, discusses the company's origin, how it has evolved today and the interesting product that came from his wedding!
Small business reporter, Gene Marks, joins Cheddar to give analysis on how small businesses are tackling incoming tariffs and how it will affect the consumer.
Babylist CEO Natalie Gordon joins Cheddar to discuss how the website is helping new parents, how to make a registry and how secondhand options are available.
Biotechnology company Regeneron Pharmaceuticals is buying 23andMe for $256 million, two months after the genetic testing company filed for Chapter 11 bankruptcy protection.
