France's Molotov, a cloud-based video streaming company, is taking its home country...and the OTT market...by storm.
Founder and CEO Jean-David Blanc told Cheddar that, in the 9 months since launch, the company has signed up 1 million subscribers. He says its audience has tripled in the last six months, and with minimal advertising efforts.
Molotov's over-the-top service comes at a time when video-on-demand in France is gaining steam. The sector has seen rapid growth in the face of a steady decline in traditional television-watching.
According to research firm eMarketer, nearly 40 percent of all time the French spend watching TV digitally in France was done on a mobile phone or tablet. That compares to 31.6 percent who use a connected TV.
Blanc noted on Tuesday that on average nights, his platform captures 5 percent of television viewership in the country.
As of now, the platform features all broadcast channels, as well as premiums like HBO. Molotov also provides a curation service, where users can categorize the content they would like to watch as they would for a themed playlist. In addition, Molotov offers a complimentary 10-hour DVR feature, with an option to pay extra for more time.
“We want to grow this company all around Europe as fast as possible,” Blanc told Cheddar.
Brian Goodman from Global Matrix Group talks with Dave Briggs about the future of sports betting online and how the popular pastime will evolve. Watch!
For decades, it’s been a trope: you can find a Starbucks on every corner. But proximity is no guarantee of long-term success, even in the coffee industry.
Tesla is being investigated for allegedly misleading investors about its self-driving capabilities. And one analyst says the company 'needs' that tech to grow.
Apple’s latest event promised to usher in a new era for the company’s iPads, but what’s missing is cohesion as it gets closer to the developers conference.
