How Mitu Tells Stories to Reach Latino Millennials
Jon Steinberg sits down with Herb Scannell, CEO of Mitu, at the WPP STREAM conference in Ojai, California. Mitu is a Latin-focused, English-first entertainment site. Scannell explains that since many Latinos were actually born in the U.S. they want their online content to be in English but capture their culture at the same time. He wants Mitu to be to Latinos what Def Jam was for the African American community.
He says that Hollywood doesn't tell the stories of Latinos. He cites that in the past 40 years there have maybe been three major shows focused around Latinos, with "I Love Lucy" being the most popular. He's trying to change the narrative and get Latin-focused stories out on the internet.
Mitu creates revenue from branded entertainment, licensing deals, and events. It's mainly focused on the telecom, retail, fast food, and media industries. Its goal is to give Americans an authentic take on the Latino culture.
Spirit Halloween CEO, Steve Silverstein, stops by Cheddar to talk SNL, this year's top costume ideas and why you should watch out for Spirit Christmas. Watch!
Brooks Running SVP of Footwear, Carson Caprara, introduces the new Glycerin Max and explains how leaning into innovation helps build customer brand loyalty
Ayako Yoshioka, Senior Portfolio Manager at Wealth Enhancement Group, discusses how data is indicating how the economy will fare in the fourth quarter of 2024.
