How Mitu Tells Stories to Reach Latino Millennials
Jon Steinberg sits down with Herb Scannell, CEO of Mitu, at the WPP STREAM conference in Ojai, California. Mitu is a Latin-focused, English-first entertainment site. Scannell explains that since many Latinos were actually born in the U.S. they want their online content to be in English but capture their culture at the same time. He wants Mitu to be to Latinos what Def Jam was for the African American community.
He says that Hollywood doesn't tell the stories of Latinos. He cites that in the past 40 years there have maybe been three major shows focused around Latinos, with "I Love Lucy" being the most popular. He's trying to change the narrative and get Latin-focused stories out on the internet.
Mitu creates revenue from branded entertainment, licensing deals, and events. It's mainly focused on the telecom, retail, fast food, and media industries. Its goal is to give Americans an authentic take on the Latino culture.
Should real estate agents fear AI? Tushar Garg CEO at Flyhomes says no. He joined Cheddar to discuss the future of AI in the Real Estate business and more.
Christopher Zara, Senior Editor at Fast Company joined Cheddar to discuss the newly formed "DOGE"’s new goal to cut 2-trillion dollars from federal spending.
Sharon Price John CEO and President at Build-A-Bear Workshop discusses leading the brand, new offerings, the status of Brick-and-Mortar experiences and more!
A message left at the scene of an insurance executive’s fatal shooting echoes a phrase commonly used to describe insurer tactics to avoid paying claims.
Ryan Serhant, Founder and CEO of SERHANT, discusses the current Real Estate Market, the launch of S.MPLE by SERHANT, Season 2 of Owning Manhattan and more.
Vulture contributor Fran Hoepfner talks the Wicked film's marketing campaign, why 'culture jacking' works so well and how it all paid off for the hit musical.
