How Mitu Tells Stories to Reach Latino Millennials
Jon Steinberg sits down with Herb Scannell, CEO of Mitu, at the WPP STREAM conference in Ojai, California. Mitu is a Latin-focused, English-first entertainment site. Scannell explains that since many Latinos were actually born in the U.S. they want their online content to be in English but capture their culture at the same time. He wants Mitu to be to Latinos what Def Jam was for the African American community.
He says that Hollywood doesn't tell the stories of Latinos. He cites that in the past 40 years there have maybe been three major shows focused around Latinos, with "I Love Lucy" being the most popular. He's trying to change the narrative and get Latin-focused stories out on the internet.
Mitu creates revenue from branded entertainment, licensing deals, and events. It's mainly focused on the telecom, retail, fast food, and media industries. Its goal is to give Americans an authentic take on the Latino culture.
With inflation and prices still on the rise, it might be worth considering a carpool app. One of them, Singapore-based Ryde, just went public in the U.S.
Full Glass Wine Co., the company behind Bright Cellars, Wine Insiders, and Winc, knows you fell in love with home delivery during the pandemic – and it’s investing millions into making it even better.
It might sound counterintuitive, but the Fed cutting interest rates three times this year could cause inflation to spike and actually be worse for markets and the economy as a whole.
Imagine a world with just a handful of mediocre beer options. Terrible, right? That was the U.S. before the explosion of craft breweries, the Samuel Adams founder says.
March was a blockbuster month for jobs, with 303,000 new positions – and paired with slower wage growth, an economist and a portfolio manager agree this could be the ‘best of both worlds.’
