How Jake Paul Plans to Become the First Social Media Billionaire
Social Media Influencer Jake Paul wants to become the first social media billionaire.
The Ohio-born actor and influencer moved to LA, and at 17 started pursuing a social media career. In three years, he has amassed over 20 million followers on social media, earned multiple awards for his digital influence, and starred in Disney Channel’s Bizaardvark series.
Someone with a considerable amount of followers can wield influence, stumble into fame, or get sponsored by a major company. But just Instagram alone is a billion-dollar marketing industry, according to influencer marketing company, MediaKix. Paul says that many people still don’t understand how powerful digital media platforms are.
“For me, I think there’s a huge play in the social media space, and people don’t realize how big it is right now, and how much bigger it is becoming,” he said. “I think I have the perfect opportunity to be able to capitalize.”
Paul says that Dr. Dre and Ashton Kutcher have inspired him to savvily monetize his talents. Among his businesses is Team 10, an incubator that for aspiring social media magnates. He also sells merchandise to his fans, and has just put out a Christmas EP, “Litmas.”. He pushes his billionaire plans by constantly perfecting his content strategies. Paul says that “non-stop” is how he’d described his typical days, since he’s always working.
“One minute I’ll be doing like a prank on someone for my videos, but then the next minute, I’m like in a serious business meeting, talking huge numbers,” Paul said. “Everyone is always working and head down, and accomplishing their goals.”
Disney content has gone dark on YouTube TV, leaving subscribers of the Google-owned live streaming platform without access to major networks like ESPN and ABC. That’s because the companies have failed to reach a new licensing deal to keep Disney channels on YouTube TV. Depending on how long it lasts, the dispute could particularly impact coverage of U.S. college football matchups over the weekend — on top of other news and entertainment disruptions that have already arrived. In the meantime, YouTube TV subscribers who want to watch Disney channels could have little choice other than turning to the company’s own platforms, which come with their own price tags.
President Donald Trump said he has decided to lower his combined tariff rates on imports of Chinese goods to 47% after talks with Chinese leader Xi Jinping on curbing fentanyl trafficking.
Universal Music Group and AI platform Udio have settled a copyright lawsuit and will collaborate on a new music creation and streaming platform. The companies announced on Wednesday that they reached a compensatory legal settlement and new licensing agreements. These agreements aim to provide more revenue opportunities for Universal's artists and songwriters. The rise of AI song generation tools like Udio has disrupted the music streaming industry, leading to accusations from record labels. This deal marks the first since Universal and others sued Udio and Suno last year. Financial terms of the settlement weren't disclosed.
