How Identity And Brain Mapping Are Changing The Way Companies Advertise
For your business to be successful, people have to know it exists. You may be able to get the company off the ground through word of mouth, but eventually your business will need some well-targeted advertising and marketing.
As the advertising landscape continues to change, it can be difficult for business owners to figure out where to put their ad dollars. Pranav Yadav, CEO of Neuro-Insight, and George Slefo, Tech Reporter at AdAge, discuss the present and future of the advertising industry.
Yadav's company uses neuromarketing to help companies create targeted advertisements that spike brain activity and memory. Yadav explains exactly how they use brain mapping to improve the efficacy of ads.
Slefo takes a look at where the money is going in the advertising industry. According to the International Advertising Bureau, 75 cents of every ad dollar goes to Facebook and Google. Slefo says it's because they have proven time and again to give companies strong returns on investment.
Research Director at CFRA Research, Ken Leon, joins Cheddar to discuss Disney's earnings plus the shake up happening at Warner Brothers Discovery. Watch!
OpenTable CEO joins Cheddar to discuss this summer's top restaurant trends, how best to make a reservation and what perks you can now get on the app. Watch!
Nancy Clark, President of Verizon Value, on Total Wireless’s rebranding and its commitment to top speeds, network quality, and value for prepaid customers.
"Your Money Playbook" by Brandon Copeland offers practical advice on earning, managing, and building wealth, drawing from his NFL career and business education.
