How Identity And Brain Mapping Are Changing The Way Companies Advertise
For your business to be successful, people have to know it exists. You may be able to get the company off the ground through word of mouth, but eventually your business will need some well-targeted advertising and marketing.
As the advertising landscape continues to change, it can be difficult for business owners to figure out where to put their ad dollars. Pranav Yadav, CEO of Neuro-Insight, and George Slefo, Tech Reporter at AdAge, discuss the present and future of the advertising industry.
Yadav's company uses neuromarketing to help companies create targeted advertisements that spike brain activity and memory. Yadav explains exactly how they use brain mapping to improve the efficacy of ads.
Slefo takes a look at where the money is going in the advertising industry. According to the International Advertising Bureau, 75 cents of every ad dollar goes to Facebook and Google. Slefo says it's because they have proven time and again to give companies strong returns on investment.
Can a layoff lead to your next big thing? Issie Lapowsky, contributor for Inc. Magazine and Alphonzo Terrell, co-founder and CEO of Spill join us to discuss.
Meet Scorpion, the latest, Nvidia-powered service robot from Richtech Robotics which crafts personalized cocktails and wine selections based on your mood
Gina Heeb, finance reporter at The Wall Street Journal, joins us to discuss the current state of the real estate market and when things may turn around. Watch!
Managing Editor at Tom's Guide, Kate Kozuch, joins Cheddar to explain how Apple's AirPods now work as hearing aids and what she thinks of Apple Intelligence.
Co-founder and CEO of Rad Intel, Jeremy Barnett, joins Cheddar anchor Dave Briggs to discuss the influencer marketing space and how RAD is changing the game.
