How Identity And Brain Mapping Are Changing The Way Companies Advertise
For your business to be successful, people have to know it exists. You may be able to get the company off the ground through word of mouth, but eventually your business will need some well-targeted advertising and marketing.
As the advertising landscape continues to change, it can be difficult for business owners to figure out where to put their ad dollars. Pranav Yadav, CEO of Neuro-Insight, and George Slefo, Tech Reporter at AdAge, discuss the present and future of the advertising industry.
Yadav's company uses neuromarketing to help companies create targeted advertisements that spike brain activity and memory. Yadav explains exactly how they use brain mapping to improve the efficacy of ads.
Slefo takes a look at where the money is going in the advertising industry. According to the International Advertising Bureau, 75 cents of every ad dollar goes to Facebook and Google. Slefo says it's because they have proven time and again to give companies strong returns on investment.
Shan Aggarwal, VP of Corporate and Business Development at Coinbase, discusses the company's acquisitio of Deribit as it heads into the S&P 500. Watch!
American businesses that rely on Chinese goods are reacting with muted relief after the U.S. and China agreed to pause their exorbitant tariffs on each other’s products for 90 days. Many companies delayed or canceled orders after President Donald Trump last month put a 145% tariff on items made in China. Importers still face relatively high tariffs, however, as well as uncertainty over what will happen in the coming weeks and months. The temporary truce was announced as retailers and their suppliers are looking to finalize their plans and orders for the holiday shopping season. They’re concerned a mad scramble to get goods onto ships will lead to bottlenecks and increased shipping costs.
Shopping expert Trae Bodge discusses how talks between the U.S. and China is good news for now, but uncertainty remains for back-to-school and the holidays.
Jake Traylor, White House reporter at Politico, joins Cheddar to discuss how Trump is aiming to lower drug prices and how it differs from Biden's approach.
DJ X, alongside Molly Holder, Senior Director of Product Personalization, takes us inside Spotify's A.I. DJ and how it's the best new way to listen to music.
