How Cvent is Leveraging Data to Power Event Management
Capturing and understanding data is becoming increasingly important for business. Software company Cvent is working to help businesses better understand how attendees are responding to their events. Cvent's Chief Marketing Officer Patrick Smith explains how its technology works for both event planners and venues.
Smith says Cvent's technology powers the human connection, and sits at the intersection of event planners, venues, and hosts. The Cvent platform offers features such as online registration and attendee tracking. Smith says the technology ultimately automates the process.
In 2017, Cvent was acquired by Vista Equity Partners for $1.65 Billion. "They've done a great job investing in the business, and helping us accelerate our growth plans around the world," said Smith.
Co-founders of 1953 Tequila, Shivam Mallick Shah and Lindsey Davis Stover, share how they broke into the traditionally male-dominated world of tequila production.
In case you needed yet another incentive to cram all your travel items into a carry-on, Delta Airlines has just boosted the cost of your first checked bag by 17 percent.
The U.S. Supreme Court unanimously decided Monday to restore former president Donald Trump to 2024 presidential primary ballots. The court Monday rejected state attempts to hold the Republican former president accountable for the Capitol riot.
