*By Christian Smith*
A recent report claiming that kids shouldn't have more than two hours of daily screen time has sparked a debate among parents and scientists, but the man in charge of Amazon's family and kids division thinks the debate is more nuanced than the study may suggest.
"All screen time is not created equal," Kurt Beidler, general manager of kids and family at Amazon ($AMZN), told Cheddar. "There's lots of wonderful things kids can do online, and we try to bring those experiences to kids."
The study published in [The Lancet](https://www.thelancet.com/journals/lanchi/article/PIIS2352-4642(18)30278-5/fulltext) found a correlation between screen time and mental cognition. However, it didn't prove that increasing screen time decreased mental capacity.
To help parents monitor their child’s activity online, Amazon developed FreeTime ー a suite of parental controls for screen time, content prioritization, and data security.
The software launched in 2012 and enables kids to safely surf the web on devices like the children's edition of the Fire tablet, which includes over 20,000 e-books, videos, apps, and games tailor-made for a younger set.
Many parents are concerned with giving their kids access to an unfettered internet ー especially given the recent data hacks on platforms like Facebook ($FB) ー so Amazon built in a data security safeguard.
"Kids can do whatever they want in FreeTime Unlimited, and to the extent parents aren't comfortable with them doing that, they can see what the kids are doing, and they can delete that data if that's not something that they're comfortable with," Beidler said.
For full interview [click here](https://cheddar.com/videos/how-amazon-is-helping-parents-monitor-their-kids-activity-online).
Jason Moser, analyst and adviser at the Motley Fool, shares thoughts on recent tech earnings, including what’s behind Google’s share price drop and why A.I. could be Microsoft’s ‘iPhone moment.’
CEOs of social media platforms like Facebook, TikTok, and more meet with lawmakers Wednesday about how they are protecting children from sexual exploitation.
San Francisco 49ers president Al Guido discusses what goes into preparing for Super Bowl LVIII, building a championship-ready team, and how Taylor Swift and streaming are both bringing new fans to the NFL.
A $1 billion loss from a six-week strike did not crash GM's net income last year, which instead rose 12% — and the automaker expects improvement in 2024, too.
Accrue CEO and founder Michael Hershfield explains why Americans' credit card delinquencies are on the rise, advice on what can help, and the key difference between Boomers and Gen Z when it comes to money.
Senior Economist at Morning Consult Kayla Bruun shares thoughts on what to expect from the Fed's January meeting and where monetary policy is headed, as well as how consumers are faring.
Former Medtronic CEO and author of 'True North' Bill George explains the steps Boeing leadership must take to regain client and consumer trust after 737 Max 9 production was stopped.
Amazon blamed "regulatory hurdles" for calling off its proposed acquisition of robot vacuum maker iRobot. Not even a Roomba could clean up the deal's antitrust scrutiny.
To celebrate Flutter Entertainment's debut on the NYSE, FanDuel CEO Amy Howe shares her thoughts on the company's plans for growth, the future of online sportsbetting, and Super Bowl Sunday.
