How a Company Backed By Serena Williams Wants to Help You Eat Healthy
Superfoods company Daily Harvest, which already counts Serena Williams and Gwyneth Paltrow as investors, raised a fresh $43 million in funding, and CEO Rachel Drori told Cheddar what she plans to do with the money.
“We are going to invest more in transitional organics,” she said. “By partnering with farmers who are today conventional and saying, ‘Hey, we’ll be along with you for this ride, it takes three years to transition from conventional to organic,’ we can increase the total pie of organic availability, therefore drive prices down.’”
Higher production costs are said to contribute to higher prices for organic foods, which can be hard to access for lower-income consumers. But the sector keeps growing anyway. The Organic Trade Association says that the market grew by $3.7 billion in 2016, making it a $47 billion industry. That drove it to a record 5.3 percent of all U.S. food sales.
Drori said her company differentiates itself by focusing on frozen snacks frozen.
“With our smoothies, you open it up, you see all the whole fruits and vegetables,” she said. “You fill it with liquid, you pop it in your blender. Then 30 seconds later you have something that was developed by a chef and a nutritionist.”
Daily Harvest’s latest round, led by Cheddar investor Lightspeed Venture Partners, also includes celebrity chef Bobby Flay and actress Haley Duff.
For full interview [click here](https://cheddar.com/videos/daily-harvest-raises-43-million).
Unionized Hollywood actors on the verge of a strike have agreed to allow a last-minute intervention from federal mediators but say they doubt a deal will be reached by a negotiation deadline late Wednesday.
Squeezed by painfully high prices for two years, America’s households have gained some much-needed relief with inflation reaching its lowest point since early 2021 — 3% in June compared with a year earlier — thanks in part to easing prices for gasoline, airline fares, used cars and groceries.
A federal judge has handed Microsoft a major victory by declining to block its looming $69 billion takeover of video game company Activision Blizzard. Regulators sought to ax the deal saying it will hurt competition.
Bank of America will reimburse customers more than $100 million and pay $150 million in fines for “double-dipping” on overdraft fees, withholding reward bonuses on credit cards and opening accounts without customer consent.
