Market research firm Kalorama Information estimates the consumer market for genetic health testing could triple by 2022. 23andMe's Director of Product Science Shirley Wu explains how the testing company is differentiating itself in this growing market. "We are the only direct-to-consumer genetic testing company that provides health related information," said Wu. "We believe that everyone has the right to their own DNA information. It's information about you--you should know it if you want to know it." 23andMe CEO Anne Wojcicki has been outspoken about the company's efforts to maintain a gender-equal workforce. "It's been really great to be a part of a company like that where from the beginning we had really strong female leaders who set the vision for the company," says Wu. "There's never been a question of can women hold their own."

Share:
More In Technology
Breaking Down Facebook Earnings Beat, Miss on Revenue
Facebook reported a beat on its Q3 earnings on Monday, despite a miss on revenue. This comes as the social media giant has found itself entrenched in negative headlines of late. Timothy Lesko, Partner and Portfolio Manager at Granite Investment Advisors, joined Cheddar to break down the latest.
What Facebook Earnings Indicate About Its Future Outlook
Facebook has been in the midst of a media firestorm thanks to the Wall Street Journal scathing report and Frances Haugen's whistleblowing among other news. With the social media giant set to release its Q3 earnings after the bell, Cheddar News caught up with John Quelch, Dean of Miami Herbery Business School to discuss what to expect.
Evaluating Future Path for Cryptocurrencies as Bitcoin ETFs Go Public
The price of Bitcoin hit a new all-time high last week following the Wall Street debut of ProShares Bitcoin Strategy ETF. Todd Cipperman, Founding Principal for Cipperman Compliance Services, joins Cheddar News' Closing Bell, where he explains why ProShares' ETF got off to a hot start while Valkyrie's Bitcoin Strategy ETF, which debuted just days later, did not.
Edtech Startup Entity Academy Raises $100 Million
Edtech startup ENTITY Academy raised $100 million in its latest round of funding. The company's platform offers tech training to women via online courses, in areas like data science and software development. The courses include mentoring and career coaching from people working in the tech industry. ENTITY Academy's founder and CEO Jennifer Schwab joined Cheddar News' Closing Bell to talk more about the company and the funding.
Supply Chain and Cloud Hacking in Microsoft Report Is 'Ever-Present Danger'
On Monday Microsoft reported that the same Russia-backed hackers behind the 2020 SolarWinds attack have been assailing the global technology supply chain and cloud services. The former White House CIO under President George W. Bush and CEO of the security consulting company Fortalice Solutions, Theresa Payton, joined Cheddar to discuss why cyberattackers are relentlessly focused on infiltrating tech companies and what the future holds in terms of combating them. "This will be an ever-present danger and a journey," she said. "Locking down your systems is not going to be something you do once, and then you set it and forget it. It's going to be an ongoing journey that we're all going to be on together."
Facebook Criticisms Reach 'Boiling Point' With Calls for New Laws, Investigation
Rishi Bharwani, the director of partnerships and policy for nonprofit Accountable Tech, joined Cheddar to discuss the hot button topic of regulatory oversight of social media giant Facebook. Bharwani discussed the bipartisan pieces of legislation already making their way through Congress and said the body should pass stronger data privacy laws, ban surveillance advertising, and require meaningful accountability and transparency from the company. "Now I think we've reached a boiling point where congressional action is needed and inaction is no longer acceptable," he said. Bharwani also called for a concurrent investigation into Mark Zuckerberg's company.
Load More