Hilton Reimagines Itself to Cater to Young Professionals
*By Lauren Babbage*
In an average day, the Federal Aviation Administration sees over 2.5 million travelers, many of them young professionals flying for business. It's a trend, traveling for work, that is growing in popularity among millennials.
"This new business traveller, the millennial, they have new ambitions, they have different values, and they have different interests." Stuart Foster, vice president of global marketing at Hilton, told Cheddar.
According to a recent study done by Hilton Hotels & Resorts, 39% of young adults go so far as to say they wouldn't take a job that didn't allow them to travel for business. In fact, 75% of young professionals see business travel as a major work perk, with 65% considering it a status symbol.
Hilton sees this as an opportunity to adjust its hotel rooms to accommodate those different interests. The study revealed that 65% of young business travelers regularly pack workout gear but end up not using it.
So Hilton has added 'Five Feet to Fitness', a workout center in guests' rooms so they can squeeze in a quick workout. Each room's fitness area includes a stationary bike, weight systems, yoga mats, and on-demand videos.
In addition, Hilton is changing and innovating the traditional room service concept. Instead of delivering a cart of food to your door, it has developed a grab and go concept of fresh food.
"This is the way people are traveling." Foster says "They want \[food\] quickly, and they want it fresh."
So forget the old-school idea of just using your hotel room to sleep. If Hilton has its way, travelers will be spending a lot more time *inside* enjoying what hotels have to offer.
For the full segment, [click here.](https://cheddar.com/videos/hilton-takes-business-travel-to-the-next-level)
Cust2Mate is a leading innovator in retail technology, aiming to revolutionize the shopping experience. By implementing smart cart technology, the tech company addresses the issue of theft while enhancing the shopper's journey.
The Biden administration has unveiled a plan, Plan B, to address the student loan debt crisis. It offers to cancel up to $20,000 in interest for borrowers enrolled in income-driven repayment plans. This proposal aims to reset balances for those facing growing debt due to unpaid interest, benefiting low—and middle-income borrowers. An estimated 25 million borrowers are eligible for some form of interest forgiveness.
As we head into the second quarter, there’s an argument in favor of buying Boeing stock. Why? As one expert says, ‘there’s nowhere else to get planes.’
With inflation and prices still on the rise, it might be worth considering a carpool app. One of them, Singapore-based Ryde, just went public in the U.S.
Full Glass Wine Co., the company behind Bright Cellars, Wine Insiders, and Winc, knows you fell in love with home delivery during the pandemic – and it’s investing millions into making it even better.
It might sound counterintuitive, but the Fed cutting interest rates three times this year could cause inflation to spike and actually be worse for markets and the economy as a whole.
