Hilton Reimagines Itself to Cater to Young Professionals
*By Lauren Babbage*
In an average day, the Federal Aviation Administration sees over 2.5 million travelers, many of them young professionals flying for business. It's a trend, traveling for work, that is growing in popularity among millennials.
"This new business traveller, the millennial, they have new ambitions, they have different values, and they have different interests." Stuart Foster, vice president of global marketing at Hilton, told Cheddar.
According to a recent study done by Hilton Hotels & Resorts, 39% of young adults go so far as to say they wouldn't take a job that didn't allow them to travel for business. In fact, 75% of young professionals see business travel as a major work perk, with 65% considering it a status symbol.
Hilton sees this as an opportunity to adjust its hotel rooms to accommodate those different interests. The study revealed that 65% of young business travelers regularly pack workout gear but end up not using it.
So Hilton has added 'Five Feet to Fitness', a workout center in guests' rooms so they can squeeze in a quick workout. Each room's fitness area includes a stationary bike, weight systems, yoga mats, and on-demand videos.
In addition, Hilton is changing and innovating the traditional room service concept. Instead of delivering a cart of food to your door, it has developed a grab and go concept of fresh food.
"This is the way people are traveling." Foster says "They want \[food\] quickly, and they want it fresh."
So forget the old-school idea of just using your hotel room to sleep. If Hilton has its way, travelers will be spending a lot more time *inside* enjoying what hotels have to offer.
For the full segment, [click here.](https://cheddar.com/videos/hilton-takes-business-travel-to-the-next-level)
OpenAI has announced that ChatGPT will soon engage in "erotica for verified adults." CEO Sam Altman says the company aims to allow more user freedom for adults while setting limits for teens. OpenAI isn't the first to explore sexualized AI, but previous attempts have faced legal and societal challenges. Altman believes OpenAI isn't the "moral police" and wants to differentiate content similar to how Hollywood differentiates R-rated movies. This move could help OpenAI, which is losing money, turn a profit. However, experts express concerns about the impact on real-world relationships and the potential for misuse.
CNN is launching a new “All Access” streaming subscription in the U.S. on October 28th, priced at $6.99 a month, or just $69.99 if you sign up for a full year.
WSJ’s Alexander Gladstone reveals the story behind First Brands’ sudden bankruptcy: hidden deals, corporate chaos, and a mystery that shook the auto world.