Across the U.S., 36 percent of small businesses are owned by women. For Etsy, though, that number hits almost 90 percent. Etsy’s appeal comes from the ease of setting up shop on the platform, according to Kruti Patel Goyal, Etsy’s General Manager of Seller Services. “We’ve dramatically reduced the barriers to entry in e-commerce...All you need is creative inspiration,” said Goyal. Etsy provides all the services that a business needs to stay up and running, explained Goyal. “That’s payment services, that’s shipping tools. We provide the tools to help you advertise and market your business, even set up your own custom website.” The platform also enables women the flexibility to run their businesses according to their own schedules and terms. These benefits combined not only change the entrepreneurial field, but also attract a host of creatives to the platform, giving Etsy an edge over competitors like Amazon, Goyal said. “The rest of the e-commerce world is becoming more and more commoditized. You’re shopping in this sea of sameness,” said Goyal. On Etsy, “every item has a story behind it and a person, a seller behind it, and we’re really excited about that.” For the full interview, [click here](https://cheddar.com/videos/how-etsy-champions-for-female-entrepreneurs).

Share:
More In Business
Klarna shares jump 30% on Wall Street debut
Swedish buy now, pay later company Klarna is making its highly anticipated public debut on the New York Stock Exchange Wednesday, the latest in a run of high-profile initial public offerings this year. The offering priced at $40 Tuesday, above the forecasted range of $35 to $37 a share, valuing the company at more than $15 billion. The valuation easily makes Klarna one of the biggest IPOs so far in 2025, which has been one of the busier years for companies going public. Other popular IPOs so far this year include the design software company Figma and Circle Internet Group, which issues the USDC stablecoin..
Musk loses crown as world’s richest to software giant Larry Ellison
Oracle co-founder Larry Ellison wrested the title of the world’s richest man from longtime holder Elon Musk early Wednesday as stock in his software giant rocketed more than a third in a stunning few minutes of trading. That is according to wealth tracker Bloomberg. A college dropout, the 81-year-old Ellison is now worth $393 billion, Bloomberg says, several billion more than Musk, who had been the world’s richest for four years. The switch in the ranking came after a blockbuster earnings report from Oracle. Forbes still has Musk as the richest, however, valuing his private businesses much higher.
Load More