The viral and dangerous internet challenge that has teens eating laundry detergent Tide Pods has put Procter & Gamble in PR crisis mode. Blaire Nicole, Founder & CEO of Media Moguls PR, joined Cheddar to explain the best way for brands to handle such an event.
Procter & Gamble responded to the Tide Pod challenge by launching a commercial featuring New England Patriots star Rob Gronkowski. Nicole said P&G was swift in its response, but may have been better off featuring peers that would be more relatable to the teens taking part in the challenge. She does not believe P&G's brand will suffer because they are not at fault for the challenge.
Nicole also discussed the responses made by Facebook and Youtube. Google, which owns Youtube, said it's taking down clips that show people taking bites of the pods and giving users who post the clips a strike on their channels. Nicole said they made the proper response, especially in the wake of the Logan Paul videos.
The Federal Reserve kept its key interest rate unchanged Wednesday for a third straight time, and its officials signaled that they expect to make three quarter-point cuts to their benchmark rate next year.
Eliott Wellenbach, vice president and institutional ETF strategist with Direxion, joined Cheddar News to discuss what traders are expecting from consumer spending ahead of the holidays and how they're positioning themselves following the latest inflation data and mortgage rates.
