The viral and dangerous internet challenge that has teens eating laundry detergent Tide Pods has put Procter & Gamble in PR crisis mode. Blaire Nicole, Founder & CEO of Media Moguls PR, joined Cheddar to explain the best way for brands to handle such an event.
Procter & Gamble responded to the Tide Pod challenge by launching a commercial featuring New England Patriots star Rob Gronkowski. Nicole said P&G was swift in its response, but may have been better off featuring peers that would be more relatable to the teens taking part in the challenge. She does not believe P&G's brand will suffer because they are not at fault for the challenge.
Nicole also discussed the responses made by Facebook and Youtube. Google, which owns Youtube, said it's taking down clips that show people taking bites of the pods and giving users who post the clips a strike on their channels. Nicole said they made the proper response, especially in the wake of the Logan Paul videos.
Hackers accessed Xfinity customers’ personal information by exploiting a vulnerability in software used by the company, the Comcast-owned telecommunications business announced this week.
Some folks want to leave the cold for a quick getaway. Bobby Laurie, travel expert, joined Cheddar News to provide tips on how and when to look for a winter escape.
Julia Pollak, chief economist with ZipRecruiter, joined Cheddar News to provide tips on navigating a job loss and explain the benefits of working with a recruiter to find new employment.
A pair of sneakers that were made for director Spike Lee sold for more than $50,000 at auction.
Union members for Anheuser-Busch are looking for a better deal and they are willing to go on strike.
New data from the National Association of Home Builders shows that falling mortgage rates have improved homebuilder confidence and increased demand to buy homes.
About nine million people with student loans missed their first payment after the recent pandemic pause, according to data.
Spending this holiday season is set to significantly rise, according to an economic survey from CNBC.
Google settled an antitrust lawsuit, Tesla is reportedly raising pay, a group is suing Utah over its social media policies for kids and the founder of Nikola was sentenced to prison.
The White House is lending its support to an auto industry effort to standardize Tesla’s electric vehicle charging plugs for all EVs in the United States.
