The viral and dangerous internet challenge that has teens eating laundry detergent Tide Pods has put Procter & Gamble in PR crisis mode. Blaire Nicole, Founder & CEO of Media Moguls PR, joined Cheddar to explain the best way for brands to handle such an event.
Procter & Gamble responded to the Tide Pod challenge by launching a commercial featuring New England Patriots star Rob Gronkowski. Nicole said P&G was swift in its response, but may have been better off featuring peers that would be more relatable to the teens taking part in the challenge. She does not believe P&G's brand will suffer because they are not at fault for the challenge.
Nicole also discussed the responses made by Facebook and Youtube. Google, which owns Youtube, said it's taking down clips that show people taking bites of the pods and giving users who post the clips a strike on their channels. Nicole said they made the proper response, especially in the wake of the Logan Paul videos.
Co-founder and executive chairman of the board at Vaxxinity Lou Reese shares how the company is working to bring vaccines for chronic illnesses like heart disease and Parkinson’s to market with an eye for accessibility.
Mario Veneroso, Kingsview Asset Management Partner, weighs in on the latest economic data and whether the market is pricing in too many rate cuts for the coming year.
Apple has rolled out an update to its operating system this week with a feature called Stolen Device Protection. It makes it a lot harder for phone thieves to access key functions and settings, and users are being urged to turn it on immediately.
The U.S. economy grew at an unexpectedly brisk 3.3% annual pace from October through December as Americans showed a continued willingness to spend freely despite high interest rates and frustrating price levels.
Alan Becker, CEO and Investment Adviser Representative at Retirement Solutions Group and RSG Investments, shares his thoughts on the latest GDP data plus why he's not sold cryptocurrency as a long-term asset.
The Biden administration wants to ban another type of bank “junk fee," targeting fees that are typically charged by banks when a transaction is declined in real time.
Al Root, senior writer at Barron’s, breaks down everything expected from Tesla’s earnings report, from Elon Musk’s demands from the board to why the market has been looking for affordable EV options.
