Google will no longer sell Glass Enterprise smart glass, according to the company website. The decision marks the end of the most recognizable line of smart glasses, which first launched in 2013 for a whopping $1,500.
"Thank you for over a decade of innovation and partnership," read a message from Google. "As of March 15, 2023, we will no longer sell Glass Enterprise Edition. We will continue supporting Glass Enterprise Edition until September 15, 2023."
While Google pitched augmented reality (AR) glasses as a major innovation in consumer technology, it never gained mainstream popularity. The tech giant was more successful selling it to companies looking to use it for more specialized work purposes.
That pivot came in 2017, and an updated version of Glass Enterprise was released in 2019.
Existing units will continue working through September 15th. Then Google will no longer provide software updates.
What this means for the future of AR is unclear. No specific plans have been announced, but Google said it remains interested in the concept.
After years of being told that red wine was good for heart health, more Americans appear to be heeding warnings that even moderate alcohol consumption can be unhealthy.
Amazon is now rolling out a service where its Prime members can order their blueberries and milk at the same time as their batteries and other basic items.
Dr. Richard Besser, President & CEO of the Robert Wood Johnson Foundation and former CDC acting director, unpacks the impact of RFK's mRNA funding cuts.
Jessica Inskip, Director of Investor Research at StockBrokers.com and host of MarketMakeHer, unpacks earnings, market outlook, and what history says is next.
Laura Desmond, CEO of Smartly, explores how Big Tech giants are competing for ad dollars in a shifting digital landscape and how Smartly is here to help.
