Goodwill Launches Trendy Boutique to Court Thrifty Millennials
*By Christian Smith*
The resale market is [booming](https://wwd.com/business-news/financial/apparel-resale-market-expected-to-hit-41-billion-by-1202642422/): in April, reports surfaced that the industry would swell by 2022 and hit an estimated $41 billion. Resale shopping may even outrun traditional retailーand Goodwill wants in on the success.
What's the strategy? Millennials’ love of thrifting. So Goodwill is launching a new boutique concept to do just thatーpartnering with YouTube influencers and students at the Fashion Institute of Technology. It's not a bad idea. According to Thred Up's [reseale report](https://www.thredup.com/resale?referral_code=datafeed_pla_connexity), millennials shop second-hand more than any other generation.
Attracting younger customers is not only a major priority, it's a necessity: the company's average customer is roughly 45 years old, says Katy Gaul-Stigge, president and CEO of Goodwill Industries of Greater New York and Northern New Jersey.
But to achieve that, Gaul-Stigge added company execs had to make some real changes.
"The traditional second-hand shopper at a Goodwill store is skewing older,” Gaul-Stigge told Cheddar's Hope King. “So it's time for us to disrupt that."
The new boutique features both high-fashion brands to more commercial pieces. But beyond cheap pricesー$10.99 and up for a skirt and $14.99 and up for a jacketーGaul-Stigge believes Goodwill’s mission of altruism will entice new customers.
“We sponsor programs for people with disabilities. We help people get back to work. We create jobs in our stores, and that's what it's all about,” Gaul-Stigge said.
Goodwill NYNJ opened its first “Curated by Goodwill NYNJ” boutique in New York City’s Upper West Side on July 13. Gaul-Stigge says that the company plans to debut more Curated stores within existing, more traditional Goodwill spaces.
Merriam-Webster has fully revised its popular “Collegiate” dictionary with over 5,000 new words. They include “petrichor,” “dumbphone” and “ghost kitchen.” Also “cold brew,” “rizz,” “dad bod,” “hard pass,” “cancel culture” and more.
YouTube will offer creators a way to rejoin the streaming platform if they were banned for violating COVID-19 and election misinformation policies that are no longer in effect.
Lukas Alpert of MarketWatch explores how networks, brands, and ad buyers absorb the shockwaves when late‑night show hosts are suddenly cut — and brought back.
A new poll finds U.S. adults are more likely than they were a year ago to think immigrants in the country legally benefit the economy. That comes as President Donald Trump's administration imposes new restrictions targeting legal pathways into the country. The Associated Press-NORC Center for Public Affairs Research survey finds Americans are more likely than they were in March 2024 to say it’s a “major benefit” that people who come to the U.S. legally contribute to the economy and help American companies get the expertise of skilled workers. At the same time, perceptions of illegal immigration haven’t shifted meaningfully. Americans still see fewer benefits from people who come to the U.S. illegally.
Shares of Tylenol maker Kenvue are bouncing back sharply before the opening bell a day after President Donald Trump promoted unproven and in some cases discredited ties between Tylenol, vaccines and autism. Trump told pregnant women not to use the painkiller around a dozen times during the White House news conference Monday. The drugmaker tumbled 7.5%. Shares have regained most of those losses early Tuesday in premarket trading.
