The mascot for next year's European Championship in Germany will be a teddy bear — and this time it won't be naked from the waist down.
The mascot made its first appearance Tuesday morning by surprising children at a primary school in Gelsenkirchen, where it was set to appear again later before the team’s friendly game against Colombia.
The large-headed mascot with big eyes has shorts — in contrast to the 2006 World Cup mascot, a lion named “Goleo” that was widely ridiculed for not having pants.
The as-yet unnamed teddy bear also has a soccer jersey, socks and boots. Fans were to help name it by choosing between Albärt, Bärnardo, Bärnheart or Herzi von Bär. “Bär” is the German word for bear.
“As a parent, I know how important it is to stimulate children’s imagination,” Euro 2024 tournament director Philipp Lahm said. “With the launch of our tournament mascot, we hope to create a fun and likeable character that will inspire them to enjoy playing football.”
The mascot is due to appear in host cities over the next year. Germany will host the tournament from June 14-July 14, 2024.
Having spent the past several months meeting President Joe Biden, raising millions of dollars for his charitable foundation and promoting the benefits of CPR training, Buffalo Bills safety Damar Hamlin can focus now on the next big objective in his life: returning to football.
Benoit Garbe, chief marketing officer at Anheuser-Busch, joined Cheddar News to discuss Super Bowl ads and what lies ahead after the company ended an exclusive deal with the big game last year.
Kareem Abdul-Jabbar, left, hands the ball to Los Angeles Lakers forward LeBron James after passing Abdul-Jabbar to become the NBA's all-time leading scorer during the second half of an NBA basketball game against the Oklahoma City Thunder Tuesday, Feb. 7, 2023, in Los Angeles. (AP Photo/Ashley Landis)
The NFL, in partnership with the American Heart Association and the American Red Cross, is setting up youth CPR training programs all over the country.