FORTO Coffee Shots: A Healthier Caffeine Alternative?
*By Madison Alworth*
Neel Premkumar, CEO of energy-shot company FORTO, thinks he can hit a billion dollars in sales in five years.
And he hopes a recent deal with Walmart can help get him there.
"It's a huge deal. Walmart took us into the coffee aisle, which is the first time a small-rated, coffee shot made it into the big boys' \[club\]," Premkumar told Cheddar on Friday.
FORTO, whose two-ounce shots contain as much caffeine as one or two cups of coffee, expanded its reach to 3,700 Walmart stores just last month.
The growth is part of what Premkumar called a "new wave of coffee."
"We've more than doubled every single year. We are probably the fastest-growing beverage brand in the U.S. at this point."
For full interview, [click here](https://cheddar.com/videos/forto-coffee-shots-for-energy).
Merriam-Webster has fully revised its popular “Collegiate” dictionary with over 5,000 new words. They include “petrichor,” “dumbphone” and “ghost kitchen.” Also “cold brew,” “rizz,” “dad bod,” “hard pass,” “cancel culture” and more.
YouTube will offer creators a way to rejoin the streaming platform if they were banned for violating COVID-19 and election misinformation policies that are no longer in effect.
Lukas Alpert of MarketWatch explores how networks, brands, and ad buyers absorb the shockwaves when late‑night show hosts are suddenly cut — and brought back.
A new poll finds U.S. adults are more likely than they were a year ago to think immigrants in the country legally benefit the economy. That comes as President Donald Trump's administration imposes new restrictions targeting legal pathways into the country. The Associated Press-NORC Center for Public Affairs Research survey finds Americans are more likely than they were in March 2024 to say it’s a “major benefit” that people who come to the U.S. legally contribute to the economy and help American companies get the expertise of skilled workers. At the same time, perceptions of illegal immigration haven’t shifted meaningfully. Americans still see fewer benefits from people who come to the U.S. illegally.
