After nearly 25 years, the iconic Ford Bronco is getting revamped and making a comeback with two new additions to the series' family, Dave Pericak, global director of icons at Ford, told Cheddar.
"If you look at SUVs, they're more popular now than they've ever been. In 2019, SUVs had their most sales ever. So, now is the time," he said.
The iconic off-roader's sport model is set to hit the sales floor in the U.S. later this year, according to Pericak, with the two-door and first-ever four-door versions to hit the market next year. Even as the fully gas-powered SUVs draw anticipation, they're not currently part of Ford's push to reduce greenhouse gas emissions.
Pericak said the company will be spending more than $11.5 billion in electrification over the next several years, but noted the initial focus will be on the F-150, Mustang, and Transit.
The coronavirus pandemic has hit U.S. automakers, including Ford, where deliveries reportedly dropped by a third year-over-year in Q2. Still, Pericak is optimistic that an uptick is coming as economies reopen.
"I hope that we're going to be coming out of this coronavirus pretty soon. I think we're going to be hitting it at the right time when people have a lot of the pent up demand," he said.
Ford is set to debut the new line of vehicles on July 13.
Whether it’s a deepfake video of actor Tom Cruise discovering gum in a lollipop or President Joe Biden discouraging people from voting via telephone, you’ve likely come across a deepfake video, photo or audio recording.
Tensions in the South China Sea, Apple moving to India, and banning TikTok? The podcast ‘Face Off: The U.S. Versus China’ helps explain how we got here.
Cust2Mate is a leading innovator in retail technology, aiming to revolutionize the shopping experience. By implementing smart cart technology, the tech company addresses the issue of theft while enhancing the shopper's journey.
The Biden administration has unveiled a plan, Plan B, to address the student loan debt crisis. It offers to cancel up to $20,000 in interest for borrowers enrolled in income-driven repayment plans. This proposal aims to reset balances for those facing growing debt due to unpaid interest, benefiting low—and middle-income borrowers. An estimated 25 million borrowers are eligible for some form of interest forgiveness.
As we head into the second quarter, there’s an argument in favor of buying Boeing stock. Why? As one expert says, ‘there’s nowhere else to get planes.’
With inflation and prices still on the rise, it might be worth considering a carpool app. One of them, Singapore-based Ryde, just went public in the U.S.
