Fifth Wall is a $212 million venture capital fund investing in technologies for the Built World, backed by the largest owners & operators of real estate in the US. Alyssa Julya Smith sat down with co-founder Brendan Wallace to get insight into what is happening to retail this holiday shopping season. Wallace says brick-and-mortar stores are not dying, but companies will have to redefine strategy to include omni-channel strategies. For example, stores will have fewer retail outlets, but include different options for customers to buy products. Wallace also touches on newer models of retail, which include bridging the tech and physical space to encompass both e-commerce and brick-and-mortar options. Wallace says Fifth Wall invests in companies that bring real estate and retail to consumers.

Share:
More In Business
Prince Harry Settles a Tabloid Phone Hacking Claim
Prince Harry has reached an out-of-court settlement with a tabloid newspaper publisher that invaded his privacy with phone hacking and other illegal snooping. Attorney David Sherborne said that Mirror Group Newspapers had agreed to pay Harry’ “substantial” costs and damages.
Load More