Fatherly Co-Founder on Why Advertising to Dads Is Important
Millennial dads may need a hand transitioning into the father role. Fatherly, an online publication, delivers advice-based content and is winning over advertisers in the process. Peter Gorenstein spoke with Michael Rothman, the company's CEO and co-founder, at the WPP Stream event in California.
Advertisers are realizing moms are no longer the "CEO of the household," says Rothman. The next generation of parents are now splitting in-home responsibilities, and Fatherly wants to deliver a fresh perspective for parenting journalism. Even though the audience is in the 30-54 age range, advertisers and Fatherly tailor content output to be more relevant to the kids.
When Fatherly first started, their content was heavily focused on Facebook. Now, Rothman wants to focus more on the "other side of the duopoly." He wants more of the content to appear via search results on Google and sees a big opportunity in other platforms including Instagram and Pinterest.
RedFin's Chen Zhao joins Cheddar to breakdown the current state of the housing market in the United States and what prospective homebuyers need to know. Watch!
That's what his former Commerce secretary says in this interview. Plus: IRS audits, TV news ratings, nasty insults, Minecraft, Prada, and the Panama Canal.
Jeremy Jansen, Head of Global Supply Chain and Trade Sales at Wells Fargo, helps us understand how trade will be affected by tariffs implemented by Trump.
Kory Kantenga, Head of Economics for the Americas at LinkedIn, talks the current state of the labor market and how it has evolved since the pandemic. Watch!
