Something Navy Blogger Lends Old-School Nordstrom Her New-School Influencer Magic
*By Samantha Errico*
Everyone wants in on the influencer magic, even vaunted, old-school department stores like Nordstrom.
The retailer gave Arielle Charnas ー a so-called superinfluencer and founder of the fashion blog [Something Navy](https://somethingnavy.com/), the reins to create her own standalone clothing line in September. Four months later, Charnas is launching her third collection for Nordstrom.
Charnas first collaborated with Nordstrom on its in-house Treasure & Bond label and drove over $1 million in sales in fewer than [24 hours](https://wwd.com/fashion-news/fashion-features/superinfluencer-something-navy-nordstrom-drives-millions-in-sales-11009231/).
Her first solo launch in September was such a runaway hit that the collection also crashed Nordstrom's site within its first hour of sales. For Charnas, Nordstrom's mix of upscale and accessible fashion aligns well with her audience ー offering them "the highs, the lows, and the in-betweens," she told Cheddar on Wednesday.
Pete Nordstrom took to Instagram Live to recognize Charnas' dedication to her work and said her launches have been ["the most successful launches for any brand"](https://wwd.com/fashion-news/fashion-scoops/pete-nordstrom-something-navy-launches-most-successful-for-any-brand-1202908318/) at the department store.
For Charnas, inspiration is a two-way street ー she combs through her comments and DMs to integrate her followers' ideas into her collections.
"We did this together," she said. "Without them I don't think I would be able to create a successful line."
For full interview [click here](https://cheddar.com/videos/something-navy-launches-holiday-collection-with-nordstrom).
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