Facebook Wants to Give Users Control of the Ads They See
Facebook says it wants users to have more privacy, and one way to do that is to allow them to control the ads they see.
Erin Egan, the company’s Chief Privacy Officer and VP of U.S. Public Policy, says it’s part of the social media giant’s goal to improve the user experience.
“People choose to come to Facebook. They choose to engage with communities, with issues, with lots of folks that matter to them, and so what we want to do is make that experience meaningful for people,” she told Cheddar in an interview Tuesday. “Ads [are] one piece of it. We want advertising to be useful, we want the experience to be meaningful. That’s what this is all about.”
Facebook has come under fire for the way ads appear on its site -- both because publishers could target users based on race, religion, or other factors and because of the way Russian-backed groups used the platform during the 2016 election.
Earlier this week the CMO of Unilever threatened to pull its ads from both Facebook and Google if the companies didn’t clean up their acts.
For full interview [click here](https://cheddar.com/videos/the-importance-of-facebook-privacy-check-ups).
NYC's mayoral race heats up with a socialist candidate aiming to make the city affordable—and rattling the financial sector. Plus: Coinbase's prospects.
A stark disagreement over regulating AI in Republicans’ tax cut and spending bill is the latest tension among conservatives about whether to let states continue to put guardrails on emerging technologies or minimize such interference.
Mark Hamrick of Bankrate discusses the jobs market, AI's growing impact on employment, and how markets are reacting to today’s surprising payroll data.
Amanda Chu of POLITICO reveals how lawmakers are betting millions on pharma stocks even as Trump threatens tariffs and demands steep drug price cuts. Watch!
Hayley Berg, Hopper’s lead economist, previews soaring summer 2025 travel: record international flights, cheaper fares for Europe & Asia, plus booking hacks.
NerdWallet Senior Economist Liz Renter shares what she's tracking in economic data, with a focus on U.S. household debt and rising credit card balances. Watch!
