Apple Boots Facebook Privacy App for Violating Privacy
*By Carlo Versano*
Apple instructed Facebook to remove an app that lets users redirect their mobile data through a VPN managed by Facebook servers, saying the software violated new rules Apple put in place to limit the data developers can collect.
The iPhone maker's demand to remove Onavo Protect ー which is ostensibly designed to protect user privacy ー for being too broad in how it tracks those users is a blow to Facebook as the social media giant grapples with new controversies related to its ad model, privacy, and the distortion of the platform by bad actors. The story was first reported late Wednesday by the [Wall Street Journal](https://www.wsj.com/articles/facebook-to-remove-data-security-app-from-apple-store-1534975340).
Apple said in a statement that it "made it explicitly clear that apps should not collect information about which other apps are installed on a user’s device for the purposes of analytics or advertising/marketing and must make it clear what user data will be collected and how it will be used.”
Facebook told the Journal, “We’ve always been clear when people download Onavo about the information that is collected and how it is use."
The company also removed another app, mostly out of use since 2012, that it said may have mishandled the personal data of about 4 million users. The "myPersonality" app is the second casualty of Facebook's app auditing process, which it instituted amid the fallout from Cambridge Analytica.
Meanwhile, Facebook's partnership lead Dan Rose, one of the company's first executives, [announced](https://www.facebook.com/drose/posts/10105190309509931) Wednesday that he is leaving the company. His departure comes after communications chief Elliot Schrage [vacated his post](https://variety.com/2018/digital/news/facebook-elliot-schrage-departure-1202846683/) in July after the Cambridge Analytica scandal, and chief security officer Alex Stamos [stepped down](https://www.businessinsider.com/alex-stamos-is-leaving-facebook-2018-3) at the start of this month.
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Microsoft announced on Tuesday it's acquiring video game publisher Activision Blizzard for nearly $70 billion in cash, a company that's is known for big titles like "Call of Duty" and "World of Warcraft." Lyron Bentovim, Glimpse Group president and CEO, and Dan Ives, managing director and senior equity research analyst at Wedbush, sat down to talk about what Ives called "a shot across the bow" towards the competition. "This is pretty exciting for the industry as a whole because another one of the big players is coming to the metaverse," said Bentovim. "Microsoft using metaverse in the quote from their CEO in their press release shows the importance of this deal."
Netflix may not be staying at the top of the streaming wars, according to some wary investors, as competition heats up and it raises prices yet again. Tuna Amobi, director and senior equity analyst at CFRA Research, spoke with Cheddar about what investors should be considering should they stick with the streaming pioneer or drop the investment. "I think it's always mostly about the subscriber growth for the Q4, which is going to be an indicator of how the company has been navigating the speed bumps that we saw early in the year," said Amobi.
L’Oréal is doubling down on its investment in tech. The French beauty giant unveiled two new high-tech products ahead of CES 2022, aimed at simplifying the hair coloring process. Guive Balooch, global vice president of L’Oréal Technology Incubator, joined Cheddar's Opening Bell to discuss the company's innovations for hair coloring, including the Colorsonic application device and the Coloright AI diagnostic tool.
Walmart is one of the latest companies looking to adapt to the emerging digital economy by possibly establishing its own cryptocurrency. The retail giant filed at least seven applications with the U.S. Patent and Trademark Office, including one for blockchain assets.
Bitcoin plunged below the $40,000 mark on Monday, hitting its lowest price since September. The world's most valuable cryptocurrency has had months of hot and cold streaks, and the latest drop now has investors wondering just what 2022 will have in store for bitcoin and the crypto space as a whole. Ben McMillan, CIO at IDX Digital Assets, joined Cheddar Movers to discuss.
