*By Michael Teich*
The NBA is continuing its push into the sports betting market. On Friday, the league announced on Cheddar that it inked a deal with UK-based Bet365, bringing its total partnerships with sports betting operators to five.
"Their brand is huge internationally," Kaufman-Ross told Cheddar. "They're one of the biggest players throughout Europe and other parts of the world."
The deal with Bet365 follows the same framework as its previous deals with MGM, FanDuel, FOX Bet, and William Hill. Each of these operators has the right to use official NBA data, utilize marks and logos to create a more authentic product, and will be promoted from NBA.com.
The NBA has been quick to embrace legalized sports betting after the U.S. Supreme Court struck down the federal ban in May 2018. It became the first major U.S. sports league to partner with a sportsbook operator after signing a deal with MGM in July 2018. The NBA monetizes these partnerships in a number of ways.
"In some of our deals, yes we get a royalty on the betting volume," Kaufman-Ross said. "In others, it's more like a flat fee, or a per state fee."
Currently, thirteen states have up-and-running legalized sports betting. Only four of those have true mobile betting. Five more states, plus Washington, D.C., have approved the practice, but sports betting in those regions is not yet operational. The U.S. has handled a total of $12.4 billion in sports bets since June of last year, and the legalization by more states will fuel growth even more, said Kaufman-Ross.
"There's a lot of growth that we think is going to come when new states come online and new states pass mobile betting. And I think what'll be really interesting is that what we've seen thus far, is once a state does pass a law with true mobile betting, it happens very quickly."
Sportradar, a global sports data company, announced it will serve as UEFA’s exclusive authorized collector and distributor of data for betting purposes. The agreement covers 1,550 matches from the 2021-2022 season through to the end of the 2023-2024 season across all UEFA properties in Europe. Sportradar CEO Carsten Koerl joined Cheddar to provide additional details on the landmark partnership and some insight into the future of sports betting.
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New controversy emerges in the MLB surrounding comments from commissioner Rob Manfred. While speaking to reporters before game one of the World Series, Manfred shrugged off questions about the Houston Astros' sign-stealing scandal, and also offered support for the Atlanta Braves to keep its name, which the National Congress of American Indians has already condemned. Forbes SportsMoney senior contributor Maurey Brown joins Cheddar News' Closing Bell to discuss this and other storylines in the MLB.
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Dan Kilbridge, Bookies.com Sports Betting Expert, joins 'Cheddar Bets' to break down this week's matchup between undefeated Michigan and Michigan State teams. Plus, is Georgia in danger this week?
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Michael Jenkins, Host of 'The Daily Tip', joins 'Cheddar Bets' to break down the Thursday Night Football matchup and which player props to hit with Davante Adams out; Michael and Hana play a round of Buzzer Beater.
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Boxing Legend Mike Tyson, Chief Brand Officer, of Tyson 2.0 and Chad Bronstein, Chairman of Tyson 2.0, joined Cheddar News to discuss venturing into the cannabis industry.
