*By Michael Teich*
The NBA is continuing its push into the sports betting market. On Friday, the league announced on Cheddar that it inked a deal with UK-based Bet365, bringing its total partnerships with sports betting operators to five.
"Their brand is huge internationally," Kaufman-Ross told Cheddar. "They're one of the biggest players throughout Europe and other parts of the world."
The deal with Bet365 follows the same framework as its previous deals with MGM, FanDuel, FOX Bet, and William Hill. Each of these operators has the right to use official NBA data, utilize marks and logos to create a more authentic product, and will be promoted from NBA.com.
The NBA has been quick to embrace legalized sports betting after the U.S. Supreme Court struck down the federal ban in May 2018. It became the first major U.S. sports league to partner with a sportsbook operator after signing a deal with MGM in July 2018. The NBA monetizes these partnerships in a number of ways.
"In some of our deals, yes we get a royalty on the betting volume," Kaufman-Ross said. "In others, it's more like a flat fee, or a per state fee."
Currently, thirteen states have up-and-running legalized sports betting. Only four of those have true mobile betting. Five more states, plus Washington, D.C., have approved the practice, but sports betting in those regions is not yet operational. The U.S. has handled a total of $12.4 billion in sports bets since June of last year, and the legalization by more states will fuel growth even more, said Kaufman-Ross.
"There's a lot of growth that we think is going to come when new states come online and new states pass mobile betting. And I think what'll be really interesting is that what we've seen thus far, is once a state does pass a law with true mobile betting, it happens very quickly."
Matt Barnes, who won the NBA Championship with the Golden State Warriors last year, says professional athletes shouldn't be punished for using marijuana and that he actually played his best when high.
The NBA team was one of 17 teams to take part in the first-ever NBA 2K league draft earlier this month, where top video game ballers were selected to compete in an eSports championship.
James Comey's new book "A Higher Loyalty" officially hits stores on Tuesday, but juicy details are already leaking out. The former FBI Director likens President Trump to a mob boss in the book. Trump criticized Comey on Twitter on Friday, calling him an "untruthful slime ball." Comey will do an interview this Sunday ahead of the book's release.
President Trump issued an executive order late Thursday night calling for a review of the U.S. Postal Service. The president wants a task force to look into the financial troubles facing the USPS. In recent weeks, Trump has criticized Amazon for contributing to the USPS's financial downfall. Even though Trump didn't specifically mention Amazon in the executive order, it's implied that he wants the task force to look into his claims against the tech giant.
And Cheddar CEO Jon Steinberg sits down with two-time NBA all-star Baron Davis to chat about his life as a tech investor. He's the founder of Sports and Lifestyle in Culture, or SLIC, a company that features and promotes original content from athletes.
The 17-year-old Olympic gold medal-winning gymnast tells Cheddar she worries about limiting herself. The athlete is launching a new clothing line with JCPenney for tweens and teens and a children's book inspired by her Olympic journey.
Approximately 5 million people buy fake tickets every year from unofficial sources. Ticketmaster and the NFL want to combat that problem with a new digital ecosystem, says Greg Economou, Head of Sports for Ticketmaster North America.
The golfer defied all expectations to win his first major championship at the Masters in Augusta, Ga., over the weekend. "It was a dream come true," Reed told Cheddar Monday.
President Trump is stoking fears of a trade war with China yet again. On Thursday evening, Trump threatened more tariffs on China worth $100 billion dollars, on top of the tariffs Trump is already planning. China immediately fired back, saying the country will continue to meet Trump's tariff threats with counter-actions.
President Trump also made news when he finally broke his silence on the Stormy Daniels controversy. When asked by reporters if he knew about the payment by his lawyer to Daniels, Trump quickly said, "no." Michael Avenatti, Stormy Daniels' lawyer, said Trump denying knowledge of the payment is "a gift from the heavens."
Executives and fighters from the UFC were at the New York Stock Exchange to ring the opening bell on Friday in celebration of the organization's 25th anniversary. Amanda Nunes, a UFC fighter, and Lawrence Epstein, the COO of the UFC, join us to weigh in on the milestone and preview the UFC 223 taking place at Barclays Center in Brooklyn this weekend. Epstein also commented on the arrest of UFC star Conor McGregor, saying McGregor's actions don't represent UFC's values.
Lawrence Epstein, COO of the Ultimate Fighting Championship, says McGregor's actions are "not representative of who we are" and that there's the potential he's kicked out of the organization. The UFC lightweight fighter was arrested Thursday for stirring up a brawl in New York and attacking a bus of other UFC fighters, leaving two of them injured.
After years of turmoil, Tiger Woods is teeing up as a favorite to win the golf championship this weekend. It could be one of the greatest athletic comebacks in sporting history, says Charles Curtis, Writer at For The Win.
