*By Michael Teich*
The NBA is continuing its push into the sports betting market. On Friday, the league announced on Cheddar that it inked a deal with UK-based Bet365, bringing its total partnerships with sports betting operators to five.
"Their brand is huge internationally," Kaufman-Ross told Cheddar. "They're one of the biggest players throughout Europe and other parts of the world."
The deal with Bet365 follows the same framework as its previous deals with MGM, FanDuel, FOX Bet, and William Hill. Each of these operators has the right to use official NBA data, utilize marks and logos to create a more authentic product, and will be promoted from NBA.com.
The NBA has been quick to embrace legalized sports betting after the U.S. Supreme Court struck down the federal ban in May 2018. It became the first major U.S. sports league to partner with a sportsbook operator after signing a deal with MGM in July 2018. The NBA monetizes these partnerships in a number of ways.
"In some of our deals, yes we get a royalty on the betting volume," Kaufman-Ross said. "In others, it's more like a flat fee, or a per state fee."
Currently, thirteen states have up-and-running legalized sports betting. Only four of those have true mobile betting. Five more states, plus Washington, D.C., have approved the practice, but sports betting in those regions is not yet operational. The U.S. has handled a total of $12.4 billion in sports bets since June of last year, and the legalization by more states will fuel growth even more, said Kaufman-Ross.
"There's a lot of growth that we think is going to come when new states come online and new states pass mobile betting. And I think what'll be really interesting is that what we've seen thus far, is once a state does pass a law with true mobile betting, it happens very quickly."
Bettis, known as "The Bus" when he was an unstoppable running back for the Pittsburgh Steelers, voiced support for the NFL player protests but also said he thought the league was "doing the right thing" in a tense situation.
Serena Williams's altercation with a chair umpire during the U.S. Open final was just the latest example of women being treated differently than their male counterparts in the sport. But whether things change by the Australian Open in January, said the Washington Post's Cindy Boren, is hard to say.
These are the headlines you Need 2 Know.
Randal Hill, a former NFL wide receiver, is optimistic even in the face of the protest controversy that has divided America. He told Cheddar Big News that one of the best things about sports leagues is how they can heal national wounds.
Rich Tamayo, the director of guest experience for the Baltimore Ravens, said that the changes being made for Ravens fans will "change the game in the way our fans experience the stadium." The Ravens start their season against the Buffalo Bills on Sunday.
Social live-streaming is today where social media was in the mid-2000s. At least that's what 21st Century Fox is betting. The CEO of Caffeine, which just took a $100 million investment from the media giant, is looking toward the future of the industry.
Todd Martin, the CEO of the International Tennis Hall of Fame, said he sees a possibility for an upset in the men's semifinal, but Serena Williams has it all but wrapped up on the women's side.
Nate Boyer, a former NFL player and Green Beret, is the man behind Colin Kaepernick's protests in 2016 when he suggested that the quarterback kneel instead of sit during the National Anthem as a sign of a respect. Two years later, Boyer believes people are missing the point of his protest and not listening to both sides of the issue.
Scooby Axson, a writer and producer for Sports Illustrated and an Army veteran, said that Pres. Trump is using Nike's Colin Kaepernick ad to stoke anger in his base.
These are the headlines you Need 2 Know.
