*By Michael Teich*
After a motorcycle accident ended his basketball career in 2003, former Blue Devils standout and Chicago Bull Jay Williams found a new calling.
Williams was a one-time NCAA champion and second overall pick in the NBA draft, but more than a decade later he's built an extremely successful career as a full-time game and media analyst for ESPN.
"I don’t look at it as a tragedy. I look at it as a gift," he told Cheddar Wednesday of his athletic career-ending accident.
Williams's latest project is new YouTube Originals docu-series "Best Shot," executive-produced by LeBron James and his business partner Maverick Carter. The series, which debuted last week, follows Williams in his new post as a member of Newark Central High School's boys basketball coaching staff. The 8-episode doc, Williams said, exposes the tough challenges young athletes faceーon and off the court.
Although his accident doesn't define him, Williams tells Cheddar he views it as an opportunity to make an impact on the sports world. Earlier this year, he weighed in on the latest debateーwhether college athletes should be paid for court time. He thinks it's about time players get a share of the nearly $1.1 billion in revenue that the NCAA earned last year. He even called for an outright player boycott of the NCAA's Final Four tournament in a [Twitter video](https://twitter.com/RealJayWilliams/status/968643972288704513) last February. Williams's video followed the example of other big names in sports like his TV-partner LeBron and ex-player and fellow ESPN analyst Jalen Rose.
Williams may be optimistic about change, but he knows that it may take a while.
"It’s going to take something monumental to happen."
For more on this story, [click here](https://cheddar.com/videos/jay-williams-gives-his-best-shot-in-new-youtube-docu-series).
Wine manufacturer Yellow Tail can’t buy a national ad during the Super Bowl ー but that won't stop the company from getting its “Tastes like Happy” campaign out to the public in spectacular fashion. To skirt the category exclusivity hold that Anheuser-Busch InBev ($BUD) has on the Big Game, Yellow Tail bought 81 local ads ー which cover about 90 percent of the nation.
Millions of people around the world are getting ready for the Super Bowl on Sunday. And while the day is all fun and games, there's still a serious discussion happening about player safety. Now, two leading sports brands have teamed up to design new, state-of-the-art equipment using 3D printing. Joe DeSimone, co-founder and CEO of Carbon, stopped by Cheddar with more on how technology is making football more safe, head to toe.
Luke Wilson is taking a short break from Hollywood. A commercial break. The "Rushmore" and "Old School" actor is starring in his first Super Bowl commercial, and he says the 30-second Colgate spot will probably get more views than any of his movies. "I think more people will see this than any movie I've ever been in for sure," Wilson told Cheddar on Friday.
Draftkings CEO Jason Robins told Cheddar that New Jersey residents alone could wager as much as $100 million on the Super Bowl, the first time sports betting will be legal there for the big game.
Although it has 3 million customers, home security company SimpliSafe isn’t a household name yet. It’s hoping that will change on Sunday after its first Super Bowl ad airs.“In a market where people are trying to lock you in a contract or harvest your data, we’re trying to keep you safe,” brand creative director Wade Devers told Cheddar. “There aren’t really a lot of places you can reach the number of people you can reach like the Super Bowl.”
These are the headlines you Need 2 Know for Friday, Feb. 1, 2019.
On Super Bowl Sunday, the Hallmark Channel will be home to the sixth annual Kitten Bowl, the annual matchup of cat-letes held to benefit the North Shore Animal League. Beth Stern, host of the Kitten Bowl and spokesperson for North Shore (and wife to Howard), brought a pair of 12-week Siamese kittens to Cheddar Thursday to help promote a new event this year: the first-ever Cat Bowl.
These are the headlines you Need 2 Know for Wednesday, Jan. 30, 2019.
Super Bowl Sunday is the ー well ー Super Bowl of building brand awareness, particularly for food and beverage companies. This year, Pepsi and Frito-Lay, both units of PepsiCO ($PEP), are once again among the snack giants planning to use the 100 million-plus members of the expected television audience to launch new products and elevate brands in their respective portfolios. Frito-Lay CMO Jen Saenz spoke to Cheddar Tuesday alongside Greg Lyons, the CMO for Pepsi, which is known for its Super Bowl ads and social media engagement tied to the Big Game.
Apple is planning a subscription service that would function like Netflix for games, according to people familiar with the matter. The iPhone maker has also discussed partnering with developers as a publisher, which could signal ambitions to assume distribution and marketing costs for games.
