Jason Feifer, editor-in-chief of Entrepreneur Magazine, discusses the December issue which focuses on how businesses can succeed in the upcoming new year. The magazine notes the importance of appealing to new hires emotionally and personally. Jason says that this does not mean perks, as much as it means figuring out what employees feel they need to plan for their futures. We dig heavily into Feifer's own personal prediction for the new year - that truth and transparency are the most important parts of a company's culture. He adds that consumers want to use products or purchase from a company they can trust and ones they feel care about them. Feifer also talks about the importance of design for entrepreneurs as direct-to-consumer companies rise in prominence. He speaks about "unboxing" - trends made popular by companies like "Apple" - which gives each company its own identity and feels personal for consumers.

Share:
More In Business
Macy's Rejects $5.8B Takeover Bid From Investors
Macy’s is rejecting a $5.8 billion takeover offer from investment firms Arkhouse Management and Brigade Capital Management, saying they didn’t provide a viable financing plan. The firms offered $21 per share for the stock they don’t already own.
Tech Stocks Still on the Rise
Pete Najarian, co-owner of Market Rebellion, shares what sectors he's watching as the S&P 500 and Dow notch historic highs.
Load More