Tennis star Dominic Thiem won his first-ever Grand Slam title on Sunday, after a thrilling five-set victory over Alexander Zverev that capped off a 2020 U.S. Open tournament like no other.
"It feels great," Thiem told Cheddar from Arthur Ashe Stadium on Monday. "What happened last night was a match that had everything [including] huge, huge drama at the end. I think it was a super great finals."
After losing the first two sets to 23-year-old German phenom Zverev, Thiem battled back to win the next two sets and, ultimately, close out the fifth set in a tiebreaker.
Adjusting to playing in a pandemic, Thiem admitted that taking the court without fans in the stands was a "little bit sad."
"Fans just give amazing energy to us," he continued. "It's one of the nicest things an athlete can experience…to enjoy an atmosphere of 23,000 people in this nice Arthur Ashe Stadium, but it is what it is."
This victory is the first Grand Slam title won by any men's player that isn't named Roger Federer, Rafael Nadal, or Novak Djokovic since 2016, ending a dominant streak of 13 straight tournaments.
While Federer and Nadal chose to skip the tournament over coronavirus concerns, Djokovic was ejected from the U.S. Open when he inadvertently struck a lineswoman after hitting a ball in frustration towards the fence. He later profusely apologized for the incident.
"I think it's very good for men's tennis if there are fresh faces in the winning list of majors," Thiem said. "Younger players like us, I think we really have the potential to continue the story of what Federer, Nadal, and Djokovic started."
As for the celebration, the 27-year-old Austrian says he plans to fly back to Vienna to have a "big party" with family and friends, before looking ahead to the French Open set to begin on September 21.
"The French Open is one of my favorite tournaments," Thiem said, knowing the big three will be there to greet him. "Already now, I'm super pumped to play there."
Luke Wilson is taking a short break from Hollywood. A commercial break. The "Rushmore" and "Old School" actor is starring in his first Super Bowl commercial, and he says the 30-second Colgate spot will probably get more views than any of his movies. "I think more people will see this than any movie I've ever been in for sure," Wilson told Cheddar on Friday.
Draftkings CEO Jason Robins told Cheddar that New Jersey residents alone could wager as much as $100 million on the Super Bowl, the first time sports betting will be legal there for the big game.
Although it has 3 million customers, home security company SimpliSafe isn’t a household name yet. It’s hoping that will change on Sunday after its first Super Bowl ad airs.“In a market where people are trying to lock you in a contract or harvest your data, we’re trying to keep you safe,” brand creative director Wade Devers told Cheddar. “There aren’t really a lot of places you can reach the number of people you can reach like the Super Bowl.”
These are the headlines you Need 2 Know for Friday, Feb. 1, 2019.
On Super Bowl Sunday, the Hallmark Channel will be home to the sixth annual Kitten Bowl, the annual matchup of cat-letes held to benefit the North Shore Animal League. Beth Stern, host of the Kitten Bowl and spokesperson for North Shore (and wife to Howard), brought a pair of 12-week Siamese kittens to Cheddar Thursday to help promote a new event this year: the first-ever Cat Bowl.
These are the headlines you Need 2 Know for Wednesday, Jan. 30, 2019.
Super Bowl Sunday is the ー well ー Super Bowl of building brand awareness, particularly for food and beverage companies. This year, Pepsi and Frito-Lay, both units of PepsiCO ($PEP), are once again among the snack giants planning to use the 100 million-plus members of the expected television audience to launch new products and elevate brands in their respective portfolios. Frito-Lay CMO Jen Saenz spoke to Cheddar Tuesday alongside Greg Lyons, the CMO for Pepsi, which is known for its Super Bowl ads and social media engagement tied to the Big Game.
Apple is planning a subscription service that would function like Netflix for games, according to people familiar with the matter. The iPhone maker has also discussed partnering with developers as a publisher, which could signal ambitions to assume distribution and marketing costs for games.
These are the headlines you Need 2 Know for Tuesday, Jan. 29, 2019.
Following a 2018 Supreme Court ruling year that cleared the way for sports gambling, fans in seven states can bet on the upcoming Super Bowl for the first time ー and leaders in the budding industry are anticipating the Big Game will deliver their biggest day yet. “We expect the Super Bowl to be our single biggest day in the company’s history,” Mike Raffensperger, the chief marketing officer for betting platform FanDuel, told Cheddar.
