*By Bridgette Webb*
Discord is going global. The company known for its voice and text chats for gamers announced Wednesday an expansion of its new built-in game store ー aptly named the Discord Store.
"We are just ready and excited to share what we've built with everyone in the world," Jason Citron, Discord's co-founder and CEO, said Wednesday in an interview on Cheddar.
The company originally launched a beta phase of the store in August for 50,000 Canadian users. Now, anyone around the globe can visit the e-store.
"When we get ready to roll out products we also take time to share it with some of our audience and collect feedback," Citron said.
The company also announced an expansion of its Nitro subscription game service, which Citron describes as the Netflix ($NFLX) of gaming.
The subscription costs $10 a month, double the original price. But the new price affords access to a library of more than 60 games.
Discord is among the fastest-growing operations for gamers. It launched just three years ago and now counts 150 million registered users, making it a contender against gaming heavyweights like Valve and its video-streaming platform Steam.
Stream recently marched on Discord's turf by overhauling its chat system, implying the competition is on.
Citron said Stream had little to do with his company's decision to push ahead with its expansion.
"Building the kind of store and subscription service that we launched takes a very long time," he said.
"We have been working on it for some time, way before those guys launched that product."
For full interview [click here](https://cheddar.com/videos/discord-goes-global).
Plenty of retailers and suppliers are reducing the variety of their offerings to focus instead on what they think will sell best. Many businesses have decided less is better, justifying their limited selection by asserting shoppers don’t want so much choice.
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