Danica Patrick on How Racing Can Bring in More Fans
Pro race car driver Danica Patrick has some ideas about what her sport can do to draw in a millennial audience.
“There has to be something more interesting -- in-depth, behind-the-scenes kind of stuff,” she told Cheddar in an interview. “I think that would really help to elevate the sport.”
While growth in video streaming has caused a major change in the way we consumer shows and movies, Patrick notes that fans want to watch sports in real-time.
But several high-profile names in her sport, including Tony Stewart, Carl Edwards, and Jeff Gordon, have retired in recent years. And she herself only has two races left.
“At the end of the day we cheer for personalities. So whatever we can do in the sport to get those personalities out there is going to draw in the fans.”
Patrick reunited with her long-time sponsor, web-hosting company GoDaddy, for her farewell tour. Her Daytona 500 and Indianapolis 500 appearances this year are being called the “Danica Double”.
For interview [click here](https://cheddar.com/videos/danica-patrick-on-life-after-nascar).
Microsoft is partnering with Warner Brothers for the film Wonka to release a limited edition Xbox series X that looks like one of Willy Wonka's famous chocolate bars.
Google CEO Sundar Pichai was back in court Tuesday to testify in an antitrust trial that accuses the company of running an illegal monopoly on its Android apps.
Ed Egilinsky, managing director and head of sales and distribution & alternatives with Direxion, joined Cheddar News to discuss how bond traders are reacting to the latest consumer price index data and how they're positioning portfolios ahead of next week's release of Nvidia's earnings. Egilinsky also discussed some of the other bigger-cap companies, including Alphabet, Amazon and Apple.
