Cans of Coca-Cola Spiced, the beverage company's first new permanent offering to its North American portfolio in three years, are introduced at a livestream media event, Tuesday, Feb. 6, 2024, in New York. (AP Photo/Bebeto Matthews)
From Flamin’ Hot Cheetos to Sweet Heat Starburst, America’s snacks are getting spicier. Now, Coca-Cola wants in on the trend.
On Wednesday, the Atlanta beverage giant introduced Coca-Cola Spiced, the first new permanent offering to its North American portfolio in three years. Coca-Cola Spiced and Coca-Cola Spiced Zero Sugar will go on sale in the U.S. and Canada on Feb. 19.
Coca-Cola Spiced doesn’t have a lot of heat. The main flavor drinkers will notice is a hint of raspberry. Coke won’t name the spices it added – it guards its recipes closely – but they taste like amped-up versions of the spices in regular Coke.
“If you go to the aisles, you’ll see the amount of spiciness has gone up because consumers’ taste palettes have evolved. We realized that could be an opportunity for us,” Coca-Cola’s North American marketing chief Shakir Moin told The Associated Press in a recent interview. “Can we dial up something which is already part of our formula and bring in a taste profile that is interesting, unique, and brings in the next generation of consumers?”
Coke has been exploring ways to get younger drinkers excited about its signature cola. In 2022, it launched Coca-Cola Creations, a series of eight limited-edition Coke flavors in colorful cans and bottles. Coke experimented with adding hints of coconut, strawberry, watermelon and other flavors to the drinks.
The latest example, Coca-Cola Happy Tears, contains salt and mineral flavors. It will be sold only through TikTok on Feb. 17 in the U.S. and Great Britain.
Moin said customer research for Coca-Cola Creations fed into the development of Coca-Cola Spiced. It usually takes Coca-Cola at least a year to develop a new beverage, he said, but Coca-Cola Spiced took just seven weeks. Moin said the company hopes to replicate that speed with future new products.
“Consumers are moving faster. The market is moving forward faster. We’ve got to be faster than the speed of the market,” he said.
Nestlé has dismissed its CEO Laurent Freixe after an investigation into an undisclosed relationship with a direct subordinate. The company announced on Monday that the dismissal was effective immediately. An investigation found that Freixe violated Nestlé’s code of conduct. He had been CEO for a year. Philipp Navratil, a longtime Nestlé executive, will replace him. Chairman Paul Bulcke stated that the decision was necessary to uphold the company’s values and governance. Navratil began his career with Nestlé in 2001 and has held various roles, including CEO of Nestlé's Nespresso division since 2024.
Kraft Heinz is splitting into two companies a decade after they joined in a massive merger that created one of the biggest food companies on the planet. One of the companies will include brands such as Heinz, Philadelphia cream cheese and Kraft Mac & Cheese. The other will include brands like Oscar Mayer, Kraft Singles and Lunchables. When the company formed in 2015 it wanted to capitalize on its massive scale, but shifting tastes complicated those plans, with households seeking to introduce healthier options at the table. Kraft Heinz's net revenue has fallen every year since 2020.
