Fitness company ClassPass is launching ClassPass Live, a high intensity interval training (HIIT) class bundle. The move is an effort both to reach new clients, and to make the experience more convenient for existing subscribers. CEO Fritz Lanman told Cheddar that the company is trying to bring gym-like experiences into people’s homes via livestreamed classes.
“We are trying to capture the magic of the offline workout experience, of it being immersive, it being a shared experience, it being accountable,” Lanman said. “And brought that into an at-home package that you don’t have to pay $2,000 to get started with.”
Classpass, which recently raised $70 million in a series C funding, is one of many fitness companies that are moving into the at-home workout space. Cycling Studios Peloton and FlyWheel Anywhere recently launched bikes with digital screens that offer livestreamed classes. Both studio bikes retailed at upwards of $1,000, and both offered livestreamed class packages for a $39-a-month subscription.
The executive says the service will cost existing ClassPass subscribers $10, while new subscribers will be charged $15. The service rolls out in early 2018, and the equipment-free classes only require a heart-rate monitor, provided by ClassPass, and presumably an internet-enabled device. Lanman says at-home classes will feature a leader board where exercisers can compete.
“We ship you a starter-kit that comes with a [Google] Chromecast, so you can plug it to your TV, and a heart-rate monitor,” he said.
The Rev. Al Sharpton is set to lead a protest march on Wall Street to urge corporate America to resist the Trump administration’s campaign to roll back diversity, equity and inclusion initiatives. The New York civil rights leader will join clergy, labor and community leaders Thursday in a demonstration through Manhattan’s Financial District that’s timed with the anniversary of the Civil Rights-era March on Washington in 1963. Sharpton called DEI the “civil rights fight of our generation." He and other Black leaders have called for boycotting American retailers that scaled backed policies and programs aimed at bolstering diversity and reducing discrimination in their ranks.
President Donald Trump's administration last month awarded a $1.2 billion contract to build and operate what's expected to become the nation’s largest immigration detention complex to a tiny Virginia firm with no experience running correction facilities.
Chipmaker Nvidia is poised to release a quarterly report that could provide a better sense of whether the stock market has been riding an overhyped artificial intelligence bubble or is being propelled by a technological boom that’s still gathering momentum.
Cracker Barrel said late Tuesday it’s returning to its old logo after critics — including President Donald Trump — protested the company’s plan to modernize.
Low-value imports are losing their duty-free status in the U.S. this week as part of President Donald Trump's agenda for making the nation less dependent on foreign goods. A widely used customs exemption for international shipments worth $800 or less is set to end starting on Friday. Trump already ended the “de minimis” rule for inexpensive items sent from China and Hong Kong, but having to pay import taxes on small parcels from everywhere else likely will be a big change for some small businesses and online shoppers. Purchases that previously entered the U.S. without needing to clear customs will be subject to the origin country’s tariff rate, which can range from 10% to 50%.
Southwest Airlines will soon require plus-size travelers to pay for an extra seat in advance if they can't fit within the armrests of one seat. This change is part of several updates the airline is making. The new rule starts on Jan. 27, the same day Southwest begins assigning seats. Currently, plus-size passengers can pay for an extra seat in advance and later get a refund, or request a free extra seat at the airport. Under the new policy, refunds are still possible but not guaranteed. Southwest said in a statement it is updating policies to prepare for assigned seating next year.
Cracker Barrel is sticking with its new logo. For now. But the chain is also apologizing to fans who were angered when the change was announced last week.
Elon Musk on Monday targeted Apple and OpenAI in an antitrust lawsuit alleging that the iPhone maker and the ChatGPT maker are teaming up to thwart competition in artificial intelligence.
