Before ClassPass settled on the business model it employs today, the service went through many different phases.
Founder Payal Kadakia revealed to Cheddar how she had to change up her strategy a handful of times before finally finding success.
“The third iteration was the subscription, and that’s really when it took off...and became ClassPass,” Kadakia told Cheddar.
The self-proclaimed “mission-obsessed” founder reflected on how the service started as a search engine for fitness classes, but one that didn’t offer a value proposition for users. From there, she tested out a discovery model where users could try different classes around New York City. But she says learned a lot from each of these versions.
“Always question what you’re doing and keep iterating and pivoting until you get to that North Star,” Kadakia said.
ClassPass launched in 2011. The service includes access to around 8,500 studios and is available to consumers in 49 cities.
For full interview, [click here](https://cheddar.com/videos/the-inspiration-behind-classpass).
Joe Cecela, Dream Exchange CEO, explains how they are aiming to form the first minority-controlled company to operate an exchange in U.S. history. Watch!
A Michigan judge is putting sponges in the hands of shoplifters and ordering them to wash cars in a Walmart parking lot when spring weather arrives. Genesee County Judge Jeffrey Clothier hopes the unusual form of community service discourages people from stealing from Walmart. The judge also wants to reward shoppers with free car washes. Clothier says he began ordering “Walmart wash” sentences this week for shoplifting at the store in Grand Blanc Township. He believes 75 to 100 people eventually will be ordered to wash cars this spring. Clothier says he will be washing cars alongside them when the time comes.
The State Department had been in talks with Elon Musk’s Tesla company to buy armored electric vehicles, but the plans have been put on hold by the Trump administration after reports emerged about a potential $400 million purchase. A State Department spokesperson said the electric car company owned by Musk was the only one that expressed interest back in May 2024. The deal with Tesla was only in its planning phases but it was forecast to be the largest contract of the year. It shows how some of his wealth has come and was still expected to come from taxpayers.
At 100 years old, the Goodyear Blimp is an ageless star in the sky. The 246-foot-long airship will be in the background of the Daytona 500 — flying roughly 1,500 feet above Daytona International Speedway, actually — to celebrate its greatest anniversary tour. Even though remote camera technologies are improving regularly and changing the landscape of aerial footage, the blimp continues to carve out a niche. At Daytona, with the usual 40-car field racing around a 2½-mile superspeedway, views from the blimp aptly provide the scope of the event.
You'll just have to wait for interest rates (and prices) to go down. Plus, this deal's a steel, the big carmaker wedding is off, and bribery is back, baby!
