Digital innovation is progressing at a rapid clip, and finance companies are placing a strong emphasis on integrating technology into their products and services. Alice Milligan, Chief Customer and Digital Experience Officer at Citi, joined us to discuss how Citi is keeping up with the fast pace of digital innovation. In 2017, Citi launched more than 800 digital features. Milligan said all the innovations were based on making sure users get the best experience. Milligan shared how Citi adjusts its strategy to appeal to the young people leading the way in the adoption of mobile banking. Citi has been in the financial world for 200+ years. Legacy companies are now facing competition from start-ups looking to disrupt the industry. Citi launched a marketing campaign to help transition into the new era of finance. She said banking is at the heart of the American dream, and Citi is trying to shape the brand around this idea.

Share:
More In Business
Small grocers and convenience stores feel an impact as customers go without SNAP benefits
Some small grocery stores and neighborhood convenience stores are eager for the U.S. government shutdown to end and for their customers to start receiving federal food aid again. Late last month, the Trump administration froze funding for the SNAP benefits that about 42 million Americans use to buy groceries. The U.S. Department of Agriculture says about 74% of the assistance was spent last year at superstores like Walmart and supermarkets like Kroger. Around 14% went to smaller stores that are more accessible to SNAP beneficiaries. A former director of the United Nations World Food Program says SNAP is not only a social safety net for families but a local economic engine that supports neighborhood businesses.
Load More