Citi's Push for Digital Innovation in the New Era of Finance
Digital innovation is progressing at a rapid clip, and finance companies are placing a strong emphasis on integrating technology into their products and services. Alice Milligan, Chief Customer and Digital Experience Officer at Citi, joined us to discuss how Citi is keeping up with the fast pace of digital innovation.
In 2017, Citi launched more than 800 digital features. Milligan said all the innovations were based on making sure users get the best experience. Milligan shared how Citi adjusts its strategy to appeal to the young people leading the way in the adoption of mobile banking.
Citi has been in the financial world for 200+ years. Legacy companies are now facing competition from start-ups looking to disrupt the industry. Citi launched a marketing campaign to help transition into the new era of finance. She said banking is at the heart of the American dream, and Citi is trying to shape the brand around this idea.
Kim Crawford Goodman, CEO of Smarsh, breaks down how financial firms are scaling AI while managing compliance, risk, and regulation in a changing landscape.
Elizabeth Renter, Senior Economist at NerdWallet, breaks down how inflation and oil price shocks are driving higher costs and squeezing consumers today.
David Branch of Wells Fargo explains why cocoa prices are falling but some candy costs remain high and when consumers may finally see relief at checkout.
Colonel Chris Hadfield, astronaut and best-selling author, breaks down Artemis II and why NASA’s next crewed mission is key to returning humans to the Moon.
Ben Geman, Energy Reporter at Axios, explains how the Iran war could reshape global energy—disrupting supply, shifting power, and accelerating a new regime.
