A new brand name is coming soon to a snack aisle near you.
Kellogg announced last year that it was splitting into two companies, one focused on snacks and the other on cereal. Now it's revealed what those new companies will be called. The cereal business will retain the name Kellogg's, while the snack business will be called Kellanova.
Steve Cahillane, CEO and chairman of the Kellogg Company and future CEO and chairman of Kellanova, explained in a press release that the name was a synthesis of old and new.
“The ‘Kell’ overtly recognizes our enduring connection to Kellogg Company, while ‘anova,’ which combines ‘a’ and the Latin word ‘nova,’meaning ‘new,’ signals our ambition to continuously evolve as an innovative, next generation, global snacking powerhouse," he said.
The company tapped employees for help in the naming process, inviting them to submit their suggestions along with other recommendations about the direction of the company. A number of those submissions included the word "nova," according to Kellogg
On the split, Calihane said, "we believe both businesses will be better positioned to focus on their distinct strategic priorities, execute with increased agility and operational flexibility, realize improved outlooks for profitable growth,and shape distinctive corporate cultures, each rooted in Kellogg Company’s strong values."
AEVEX CEO Roger Wells joins to discuss the company's IPO and what it means for the future of autonomous defense systems in an era of rapid military innovation.
What does AI actually mean for the US economy? Andrew Husby of BNP Paribas breaks down the macro signals, risks, and opportunities hiding in plain sight.
Dominick Passanante of Panasonic Connect breaks down the innovations behind TOUGHBOOK and why rugged tech is more relevant than ever in today's mobile workforce
Voya Financial CEO Heather Lavallee marks 10 years of Voya Cares, spotlighting research and expanding financial access for Americans with disabilities.
When Treasury Secretary Scott Bessent (above) and Fed chair Jay Powell jointly summon America’s top bankers to a meeting in Washington, you know it’s big.
Kim Crawford Goodman, CEO of Smarsh, breaks down how financial firms are scaling AI while managing compliance, risk, and regulation in a changing landscape.
