Can Sports Heal a Divided Country? It's Happened Before, Says Retired NFL Player
* By Jill Wagner*
As Colin Kaepernick’s new Nike ad continues to divide the country, one former NFL player says, in the end, sports will help reunite it.
Randal "Thrill" Hill played for the Miami Dolphins, the Phoenix / Arizona Cardinals, and the New Orleans Saints long before Kaepernick and other players started kneeling during the National Anthem to protest racial inequality.
So, is he worried that the Anthem controversy will permanently damage the league? Just the opposite.
Hill told Cheddar Big News, "When things go wrong in this country, the NFL and sports usually brings the country back together.”
Hill points to the days after the attacks on September 11th. Professional baseball was put on hold for six days. When the season resumed, the Mets played their archrival the Braves for the first major sporting event in New York after the attacks. Mets players wore NYPD and FDNY hats, Mike Piazza hit a home run, and for many people, it felt like things would actually be okay.
Then the Yankees made it to the World Series, and President Bush threw out the first pitch.
Hill also talked about the Miami riots during the 1980s, and how football helped bring the city together during those troubling times.
“The NFL usually brings ー and even Major League Baseball ー bring citizens of the United States together to cheer and have fun and to go out just have a great time watching a good event.”
It’s still not clear how history will judge Nike's new “Just Do It” ad, which aired during Thursday night’s NFL season opener. Former 49ers quarterback Colin Kaepernick voices the commercial, telling the audience to "Believe in something. Even if it means sacrificing everything."
The company’s stock price has dropped since Nike first revealed the new campaign and some critics have burned their sneakers. President Trump weighed in, tweeting, "Just like the NFL, whose ratings have gone WAY DOWN, Nike is getting absolutely killed with anger and boycotts.”
At the same time, many fans and professional athletes are showing their support, with the hashtag #JustDoIt trending on Twitter.
Stephen Smith, Founder and CEO of Kitman Labs, joins Cheddar News' Closing Bell, where he explains how his company's intelligence platform is engineering change in how athletes and sports teams prepare for games.
Sportswear giant Adidas is giving student-athletes the opportunity to become partners as affiliate brand ambassadors to help grow their networks as professional athletes. Attorney Darren Heitner, the founder of Heitner Legal, joined Cheddar News to talk about the legalities of the process. "It is absolutely a game-changer because we see a major brand make a big splash, nine months into name image and likeness rights for college athletes," he said. "While it is a paid brand affiliate type of partnership, it will open the door for 50,000-plus athletes across the country to start making some money, even if it's just through other people clicking their links and making purchases."
State and county taxpayers will be asked to commit a record $850 million in public funds toward construction of the Buffalo Bills’ new stadium as part of a 30-year lease agreement.
Saint Peter's University - a small school in New Jersey school - has skyrocketed to the center of the sports world in a 'Cinderella' story for the record books. The ultimate underdog of the men's March Madness tournament is just the third 15-seed to reach the Sweet 16, after beating Murray State and college basketball powerhouse Kentucky. Throughout the university's historic run, Saint Pete's has reportedly been earning what amounts to millions of dollars in publicity. Amanda Christovich, reporter for Front Office Sports, joins Cheddar News' Closing Bell to discuss.
ESPN College Gameday LaPhonso Ellis joins Cheddar Bets to break down the NCAA Tournament so far, and who will make noise all the way down to New Orleans.
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BetMGM Host Olivia Harlan Dekker joins Cheddar Bets to talk about lessons learned from this year's NCAA Tournament and to share which teams have the best value going forward.
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Emmanuel Acho joined Cheddar News to talk about his new book "Illogical: Saying Yes to a Life Without Limits." The former NFL player, current broadcaster, and host is on a mission to help people see beyond the goals that they have set for themselves. “People say 'what is being illogical?'" he said. "To me, it's believing it is so even when it's not so — so that it can be so."
Adidas is now the first major sports brand to create a program for paying college athletes. The new "name, image and likeness" network will allow more than 50,000 students across NCAA Division 1 schools to become paid spokespeople for the brand. Thilo Kunkel, Associate Professor and Director of Sport Industry Research Center at Temple University, tells us why this new program is only the beginning of an exciting time for student athletes.
