Hands-free driving technology is coming to the 2021 Cadillac Escalade and the brand's CMO says it's part of GM's effort to steer the luxury SUV market closer to self-driving
The feature is called Super Cruise and fully controls acceleration and braking when enabled. It can also automatically change lanes by activating a turn signal stalk in either direction.
In the mode, the car will also automatically adjust its position within a lane for driver comfort when another vehicle passes.
"There is a moment when you take your hands off the wheel and it's terrifying and exhilarating and then you never know how you lived without it," Melissa Grady, chief marketing officer at Cadillac, told Cheddar.
Super Cruise only works on compatible highways that have lanes physically separated from opposing traffic. That includes 200,000 miles of highway in the U.S. in Canada, according to GM.
It's worth noting that the Escalade is not an autonomous vehicle. The car still alerts drivers when a situation emerges that they must resume control. But it does seem to be a step in that direction.
The new tech signals GM's desire to keep up with changing consumer expectations toward driver-assist and self-driving technologies.
"With any product, you're looking at 'what are the next 10 years going to bring and how do we really go beyond what we can even imagine as consumers?'" Grady said.
Half of U.S. states are raising their minimum wage next year.
Sony's PlayStation 5 console has now passed 50 million units sold.
FedEx decreased its full-year revenue forecast after reporting lower-than-expected quarterly profits in its latest results.
Cora is among dozens of young kids across the U.S. poisoned by lead linked to tainted pouches of the cinnamon-and-fruit puree
The IRS said Tuesday it is going to waive penalty fees for people who failed to pay back taxes that total less than $100,000 per year for tax years 2020 and 2021.
Rite Aid has been banned from using facial recognition technology for five years over allegations that a surveillance system it used incorrectly identified potential shoplifters, especially Black, Latino, Asian or female shoppers.
The union representing Southwest Airlines pilots says it reached a new contract agreement in principle with the airline following three years of negotiations.
U.S. Bank has been hit with a $36 million fine for freezing debit cards that distributed unemployment benefits during the pandemic.
Construction of new homes rose by double digits in November, according to data from the Commerce Department.
Cheddar News' Need2Know is brought to you by Securitize, which helps unlock broader access to alternative investments in private businesses, funds, and other alternative assets. The private credit boom is here and the Hamilton Lane Senior Credit Opportunities Fund has tripled in assets under management in just six months from November 2022 through April this year. Visit Securitize.io to learn more.
