Bud Light is looking to fill a novel corporate position: chief meme officer or CMO.
The new role will help pitch the brand's hard seltzer line in an increasingly crowded marketplace for bubbly, low-calorie alcoholic beverages.
"We have a great tasting hard seltzer and we just want to get the word out there, and we think a great way of doing it is by hiring a chief meme officer to create some great memes and some great sharable content," Conor Mason, senior director of digital for Bud Light, told Cheddar.
Social media firm Doing Things Media is helping Bud Light develop the CMO position, which will emphasize the importance of humor and positivity in product marketing.
"I think humor is more important than ever right now," said Todd Anderman, president of Doing Things Media. "We're going through such a challenging time in the world, and there's a lot of division, a lot of politics. If you look at your feed and look at everyone's individual feeds, there's not as much happiness as could be there."
The chief meme officer's job will be to "infuse a happy moment into someone's day," he added.
In many ways, consumers are meeting Bud Light halfway. Seltzer drinks already have a devoted following of customers, many of whom share their love of favorite drinks on social media.
"It's a category that now has mass awareness," Mason said. "Consumers are really picking it up at a rapid pace, and it's growing."
Now the goal is for Bud Light Seltzer to compete with established brands such as Truly, White Claw, and Bon V!V.
"Our goal, for now, is to get people to really just pick up the product and try it," Mason said.
Bud Light is accepting applications over the next few weeks. But don't expect a normal interview process. The brand is providing templates for applicants to test their meme-making skills.
Over 1,600 have applied so far, according to Mason.
"We're really just looking for originality and creativity," he said.
Home prices far outpacing incomes, low inventory, and higher living costs are reshaping the market. WSJ’s Veronica Dagher breaks down the challenges ahead.
As commercial options tighten, more travelers are turning to private aviation. Wheels Up CEO George Mattson breaks down capacity and demand challenges.
Layoffs, hiring slowdowns, and shifting skill demands dominate this year’s job talk. LinkedIn’s Kory Kantenga explains what workers should watch for next.
Retailers face tariffs and cost challenges this holiday season. Wells Fargo's Lauren Murphy shares insights on pricing, promotions, and shopping trends.
Dateability, founded by sisters Jacqueline and Alexa Child, is the only dating app for disabled and chronically ill communities, fostering love without limits.
Some small grocery stores and neighborhood convenience stores are eager for the U.S. government shutdown to end and for their customers to start receiving federal food aid again. Late last month, the Trump administration froze funding for the SNAP benefits that about 42 million Americans use to buy groceries. The U.S. Department of Agriculture says about 74% of the assistance was spent last year at superstores like Walmart and supermarkets like Kroger. Around 14% went to smaller stores that are more accessible to SNAP beneficiaries. A former director of the United Nations World Food Program says SNAP is not only a social safety net for families but a local economic engine that supports neighborhood businesses.
