Bombas Makes Socks That Feel Good and Do Good for the Homeless
*By Samantha Errico*
When Bombas co-founder Randy Goldberg learned that socks were the most-requested item in homeless shelters, he became "obsessed" ー and turned his fixation into a company so he could solve the shortage.
Goldberg told Cheddar Thursday that most homeless shelters ー for reasons of hygiene ー don't accept donated socks. Eventually, he launched Bombas to manufacture a durable, yet comfortable sock that shelters could use.
"For us, we saw a problem that we wanted to help solve," he said.
According to Goldberg, the problem may have been simple, but the solution was anything but. In fact, he said the socks ー designed with high-quality fibers and honeycomb structure to stay up on wearers' heels ー took almost two years to develop.
"There is nothing simple about the sock," Goldberg said.
His design team built two versions: one for regular customers, another for the homeless population. For every pair purchased, his company donates one pair to a shelter. To date, the company has donated over 12 million pairs of socks.
"It's part of our DNA," Goldberg said of this business model.
In order to be more transparent with customers, the e-commerce company has launched "The Bombas Directory," an interactive platform that connects customers to over 1,700 of Bombas' giving partners.
The socks, at $12 a pair, aren't cheap ー but Goldberg set the price to offset both the cost of design and the advanced technology involved in the construction.
What about that pesky laundry room problem? Bombas has a solution for that too: the company just launched a "Laundry Back Guarantee" feature that replaces socks its customers lost to laundry machines and cavernous dryers.
For full interview [click here](https://cheddar.com/videos/bombas-is-on-a-mission-to-bee-better-by-giving-back-socks).
U.S. tariffs on steel and aluminum “will not go unanswered,” European Union chief Ursula von der Leyen vowed on Tuesday, adding that they will trigger toug
The Trump administration has ordered the Consumer Financial Protection Bureau to stop nearly all its work, effectively shutting down the agency that was created to protect consumers after the 2008 financial crisis and subprime mortgage-lending scandal. Russell Vought is the newly installed director of the Office of Management and Budget. Vought directed the CFPB in a Saturday night email to stop work on proposed rules, to suspend the effective dates on any rules that were finalized but not yet effective, and to stop investigative work and not begin any new investigations. The agency has been a target of conservatives since President Barack Obama created it following the 2007-2008 financial crisis.
Jeff Benedict, author of 'The Dynasty,' weighs in on the Kansas City Chiefs being the next big dynasty, who he thinks will win Super Bowl LIX and more. Watch!
