Bobbi Brown, the woman behind the cosmetics empire, admitted she studies Instagram.
“Honestly, I get most of my information on Instagram,” the makeup mogul told Cheddar in an interview Tuesday.
She, like much of the beauty industry, has seen the power of social media influencers who can make or break new products.
“They’re huge - especially the organic ones that are not being paid.”
The rise of influencers around the world has also contributed to a shift in the beauty industry towards more diverse products, exemplified by the instant success of Rihanna’s Fenty Beauty line.
Bobbi Brown was one of the few brands that got ahead of this curve early.
“From the day I started making foundations...I always made sure I had makeup for all skin colors,” she told Cheddar. “I’m glad the rest of the industry is catching up.”
Since leaving Bobbi Brown cosmetics over a year ago, Brown has tried her hand at different businesses from a boutique hotel to a lifestyle blog. Her latest project, health supplement line Evolution_18, will be available on QVC later this month.
For the full interview, [click here](https://cheddar.com/videos/bobbi-brown-launches-new-line-of-health-supplements).
Much like all the upheaval shaking the world, the huge swings rocking Wall Street may feel far from normal. But, for investing at least, this is normal.
Joe Cecela, Dream Exchange CEO, explains how they are aiming to form the first minority-controlled company to operate an exchange in U.S. history. Watch!
A Michigan judge is putting sponges in the hands of shoplifters and ordering them to wash cars in a Walmart parking lot when spring weather arrives. Genesee County Judge Jeffrey Clothier hopes the unusual form of community service discourages people from stealing from Walmart. The judge also wants to reward shoppers with free car washes. Clothier says he began ordering “Walmart wash” sentences this week for shoplifting at the store in Grand Blanc Township. He believes 75 to 100 people eventually will be ordered to wash cars this spring. Clothier says he will be washing cars alongside them when the time comes.
