BMW just embarked on the ambitious goal of making the world’s fastest racing drones, inking a development deal with the Drone Racing League.
According to the league’s CEO, the partnership will boost the German automaker’s reach among millennials.
“We’re attracting a young, excited audience that’s interested in things like technology, video games, drones,” Nicholas Horbaczewski told Cheddar. “So [for brands like BMW] it’s a way to reach those consumers. In the past two years we’ve had over 55 million TV viewers.”
And the DRL is not just about the excitement of the sport, it’s also about the technology. Last year members hand-built a drone with a speed of 162 miles per hour, a record it hopes to break with the help of BMW.
“All the technology that’s used in the league is developed by DRL,” Horbaczewski said. “We design the drones in-house, we design the radio communication equipment in-house … It’s truly a technology innovation company.”
The BMW deal wouldn’t be DRL’s first, though. The league has also partnered with companies such as Swatch, Cox Communications, and insurance firm Allianz.
For the full interview, [click here](https://cheddar.com/videos/the-drone-racing-league-teams-up-with-bmw).
Dan Niles, Founder and Portfolio Manager at Niles Investment Management, breaks down NVIDIA’s blowout earnings, 70% growth forecast and AI spending boom.
Edwin Cywinski, CEO of SunScout Holding Limited, explains how solar-powered robotic mowers are transforming lawn care and the company’s plans to scale.
Nathan Bomey, Business Reporter at Axios and author of The Axios Closer newsletter, explains why Wall Street is turning NVIDIA’s AI chips into financial assets.
Jamie Siminoff, Founder and Chief Inventor of Ring, explains the company’s new TAKE encryption standard and its push to put privacy and video data control first
Xavier Martinez, News Associate at The Wall Street Journal, breaks down Moderna’s mRNA ambitions, its pipeline beyond COVID-19 and the challenges ahead.
Dena Jalbert, CEO of Align Advisory Services, breaks down the M&A outlook for 2026 as AI costs, debt, valuations and economic uncertainty reshape deal-making.
LSEG Consumer Research Director Jharonne Martis breaks down retail earnings, the K-shaped consumer and what inflation and rising costs mean for spending.
Serve Robotics CEO Ali Kashani discusses expanding beyond Uber, adding new delivery partners and scaling autonomous robots as delivery moves into the mainstream
